5W Public Relations Expands Corporate Practice, Adds PURE Bioscience, Inc. to Client Roster

NEW YORK, Dec. 18, 2013 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., announced the addition of PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial agent, to its diverse roster of corporate clients.

PURE Bioscience, Inc. is focused on developing and commercializing antimicrobial products that provide solutions to the health and environmental challenges of pathogen and hygienic control through its technology platform, which is based on patented stabilized ionic silver. The company's SDC-technology, delivers an antimicrobial agent that destroys germ cells, delivered in a non-toxic, easy-to-use solution that has demonstrated superior efficacy as a disinfectant in food industry applications.

"5WPR is excited to highlight PURE Bioscience, Inc.'s solutions to the health and environmental challenges of pathogen and hygienic control," says Ronn Torossian, CEO, 5W Public Relations. "We believe that we will help garner the recognition that this product's technology deserves."

5W Public Relations will execute the PR campaign focusing on PURE's unique and proprietary SDC-based antimicrobial as an active ingredient in disinfectants and cleaners used in the food industry.

"We are proud of the team we have put together and excited about the positioning of our unique SDC-technology as a proven food safety solution," said Hank Lambert, Chief Executive Officer of PURE. "We are confident that 5W will assist in introducing our technology to the food industry and look forward to working with their team as we enter 2014, a year in which we are expecting tremendous growth."

ABOUT 5W RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

About PURE Bioscience, Inc.

PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products that provide solutions to the health and environmental challenges of pathogen and hygienic control within the food industry. Our technology platform is based on patented stabilized ionic silver, and our initial products contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

CONTACT: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]

SOURCE 5W Public Relations