5W Public Relations Expands Men's Fashion Division and Adds W.R.K. to Its Client Roster

W.R.K., Work.Rest.Karma Names 5W Public Relations Agency of Record

Mar 16, 2011, 09:51 ET from 5W Public Relations

NEW YORK, March 16, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of W.R.K. to its versatile roster of fashion clients. W.R.K. is a contemporary menswear collection standing for "Work. Rest. Karma." and brings together functionality with aesthetics through purposeful designs and a clean construction.

"5WPR is delighted to work with W.R.K.," said Ronn Torossian, president and CEO of 5W Public Relations. "The brand represents exactly the type of fresh thinking and entrepreneurial spirit that is hot today in men's fashion."

Matteo Gottardi, best known as founder and Creative Director of New York City-based clothing and retail brand Operations, introduces a fresh perspective when it comes to the fashion industry with his launch of W.R.K. In conception of the brand, Gottardi noticed a need for change in the market, and wanted to create a clothing company that not only saw technical/functional clothing and fashion as one, but a company that strives to give every person a product that he can value both aesthetically and functionally.

5W Public Relations has developed an integrated campaign to launch the brand and create a sustainable footprint for it within the fashion industry. Among several executions, our comprehensive public relations program for W.R.K. is designed to raise awareness, further develop retail distribution and brand loyalty among category influencers. Key elements of the program will include media relations, social media & digital, trade marketing, celebrity integration, CSR, co-branding partnerships, special events and other integration initiatives.


5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, travel publicity, health and wellness, entertainment, lifestyle, fashion, and corporate communications.

Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

CONTACT: Ronn Torossian, +1-212-999-5585

SOURCE 5W Public Relations