NEW YORK, May 2, 2017 /PRNewswire/ -- Today 5W Public Relations was named the winner of a Bronze Stevie® Award in the 15th Annual American Business Awards, in the category of Public Relations Campaign of the Year – New Product Launch, for its work on behalf of client Rowenta.
5WPR conceptualized and executed the integrated #IronAnything campaign to launch Rowenta's new DW3 iron. The campaign generated excitement about the routine household product and brought to light its truly unique and useful attributes. The agency fused together traditional and social media tactics to attract a wide breadth of consumers spanning multiple generations.
"It's an honor for our work for Rowenta to be named a Bronze Stevie winner in this category," said 5W CEO Ronn Torossian. "We are committed to ensuring our campaigns adapt to client's expanding needs, and to see our PR and social media achievements recognized among such industry leaders is a testament to our team's success in executing integrated programs for our client partners."
The American Business Awards are the nation's premier business awards program. More than 3,600 nominations were submitted this year for consideration in a wide range of categories, including Best New Product or Service of the Year and Marketing Campaign of the Year, among others. Details about The American Business Awards and the list of 2017 Stevie winners are available at www.StevieAwards.com/ABA. The awards will be presented to winners at a gala ceremony in New York on Tuesday, June 20th.
About 5W Public Relations
5W Public Relations, a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5WPR's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communications efforts. The agency's diverse client experience includes Unilever, Walgreens, KRUPS, T-Fal, Ashley Stewart, jane iredale, Sparkling ICE, Wendy Williams, Jetsmarter, Zeta Global and RxAdvance. Its client roster also encompasses clients from government organizations to leading technology startups and businesses.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
5WPR / Carinna Gano
646-843-1810 ext. 9909
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SOURCE 5W Public Relations