5W Public Relations Named Agency of Record for Award Winning Digital Marketing Agency, Rokkan

Jul 26, 2011, 11:11 ET from 5W Public Relations

NEW YORK, July 26, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent Public Relations agencies in the U.S., today announced its selection as the agency of record for Rokkan, a full service interactive advertising agency recognized for successfully building businesses through digital solutions.

Since its launch in 2000, Rokkan's unique and fearless vision has landed the agency at the helm of digital ad campaigns and online business solutions for some of the most distinguished brands in the world. The agency's ability to re-envision and enhance the ways customers experience brands has earned them over 90 awards and recognitions within the industry, and the prestige of having industry leading clients such as Virgin America, Chipotle, Time Warner, Stoli Vodka, Nintendo, EA Games, Google and more, on their roster.

Founded in 2000, Rokkan has grown today to employ 50 employees driving multi-million dollar campaigns for its elite clients inferring an agency triple the size.  Although Rokkan's proven expertise spans a number of vertical industries, they have emerged as the undisputed leader in gaming, travel and hospitality.

As the primary strategy goal, 5W Public Relations will execute a comprehensive public relations program designed to increase awareness of the company's brand and its leadership position in the digital marketing and advertising industry.

"Rokkan is at the forefront of their industry with great creativity, the ability to take a unique vision and channel it into a perfect conversation with their desired consumers.  We are delighted to have been selected as the company's PR agency of record and are confident that our experience in the marketing / advertising space will prove to be a valuable compliment," said Ronn Torossian, CEO and President of 5W Public Relations. 

John Noe, CEO of Rokkan, added "PR has always been a tricky animal for us to tame. We've spent the greater part of our career focused on our clients' work and less about our own PR gain or image. With the most recent wins we've picked up in 2010 and 2011, we think it's about time we evolve our approach to PR and grow our presence. We met with a number of PR agencies and found Ronn Torossian and his team at 5WPR to be highly entrepreneurial, passionate, and methodical. 5WPR and Rokkan share common ground in our dedication to quality and results, so we couldn't be more excited to work with them."

About Rokkan

Rokkan is a full service digital agency responsible for creating intelligent online business solutions and digital marketing strategies for some of the largest and most beloved brands in the world. Noteworthy cases include the introduction and launch of Virgin America; more than doubling the online revenue of international resort, Atlantis, and creating the largest, social media driven road rally for Ford. Rokkan has successfully led engagements, specializing in digital marketing, social media and mobile applications for renowned brands such as Chipotle, Nintendo, EA Games, Stoli Vodka and Google. Founded in 2000, Rokkan's expertise, repeated success and pace of growth, continues to distinguish it as one of the leading digital agencies to watch out for.

About 5W Public Relations

Founded in 2003 by Ronn Torossian, 5W Public Relations is headquartered in New York with an office in Los Angeles. Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25 largest Public Relations firms in the U.S. We are an aggressive full-service communications firm with core competencies in all aspects of marketing & public relations. From media relations to corporate communications, technology marketing, beauty PR, consumer goods, healthcare PR, Crisis PR, digital media, and special events, "WE GET IT". 5WPR is described in a leading trade publication as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type a-plus personalities, a BS-free approach, and results from day one."

Ronn Torossian

SOURCE 5W Public Relations