5W Public Relations Named PR Agency of Record for Dotmenu.com

NEW YORK, Dec. 22, 2010 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independent Public Relations agencies in the U.S., today announced the addition of Dotmenu to its roster of consumer brands and lifestyle clients.  Dotmenu is a leading corporation in the online food industry operating both AllMenus.com and Campusfood.com

Dotmenu recently posted the company's 15 millionth order since its inception, and features over 250,000 menus/restaurants nationwide for menu display and content, and 4,500 online ordering restaurants. Both Allmenus and Campusfood power digital transactions for the largest network of independent restaurants in the United States. Its partners include Twitter, Google, Yahoo! Local, and more.

"Dotmenu leads the online menu industry in both product offerings and thought leadership and we are thrilled to have been chosen as the company's PR firm of record.  As Dotmenu continues to be a change agent in its category, we look forward to helping build its brands exponentially," said Ronn Torossian, CEO and President of 5W Public Relations.

"We're excited to partner with 5WPR in continuing to build recognition of our Allmenus and Campusfood brands," said Sloan Gaon, CEO, Dotmenu. "Our websites enable people to enjoy great food in an ultra-convenient way, while simultaneously serving to drive business to restaurants all across the country, in a way that clearly impacts their bottom line. We look forward to accelerating the momentum of both of our brands."

Dotmenu drives customers to restaurants with digital products. Allmenus.com is a consumer focused website that features over 250,000 menus from more than 8,000 cities nationwide. In addition to menu listings, it also provides services including online ordering capabilities as well as restaurant information, reviews and ratings.  Campusfood.com was created for the College and University marketplace and serves as a local restaurant database for students and residents in the surrounding areas. Established in 1997, Campusfood currently serves more than 390 universities nationwide.

5W Public Relations will execute a comprehensive public relations program including strategic positioning through thought leadership, partnership development, and stakeholder relationship building to raise awareness of Dotmenu's brands and increase the company's recognition in the consumer and corporate marketplace.  Key elements of the program will include media relations, company award recognition, and product integration initiatives.

About Dotmenu

Dotmenu is the world's largest network of restaurant content and online ordering, connecting hungry customers with restaurants everywhere.  Through flagship sites Allmenus and Campusfood, Dotmenu drives audience and food sales for the biggest network of independent restaurants in the United States.  With 250,000 restaurant menus, Allmenus is the single largest provider of restaurant content and information in the United States.  Campusfood is the local ecommerce restaurant solution on 390 college campuses, making it the broadest-reaching college food network. 

CONTACT: RONN TOROSSIAN, 212-999-5585, [email protected]

SOURCE 5W Public Relations