5W Public Relations Named PR Agency of Record for Dr. Michael Fiorillo and Pulse Laser and Skincare Center

NEW YORK, March 13, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned PR firms in the US, is pleased to announce the addition of Dr. Michael Fiorillo and Pulse Laser and Skincare Center to its growing roster of health and beauty brands.

"We are thrilled to add Dr. Michael Fiorillo and Pulse Laser and Skincare Center to our roster of health and beauty clients," said Ronn Torossian, CEO of 5WPR. "We look forward to working closely with them as a leading beauty PR Agency to create compelling communications programs designed to further enhance their brand recognition."

About Dr. Michael Fiorillo

Dr. Michael Fiorillo is a board certified plastic surgeon who specializes in cosmetic and reconstructive surgery, tummy tucks, weight loss surgery and full body makeovers. In 2004 Dr. Fiorillo opened the Advanced Plastic Surgery Center, a new surgical facility with an operating room and medi spa which truly allows his patients to make one-stop for all of their needs. Dr. Fiorillo's goal is to help his patients look better and feel better about themselves. He has published over 20 medical articles, a textbook chapter, and a book. He has been practicing plastic and reconstructive surgery since 1998 in both Rockland and Bergen Counties and is affiliated with many local hospitals, including Nyack Hospital, Good Samaritan Hospital, Hackensack University Medical Center, Valley Hospital and Pascack Valley Hospital.

About Pulse Laser and Skincare Center

Pulse Laser and Skincare Center was founded by Kimberly Schanzer, Melissa Cavanaugh and Michelle Moyer in October 2009. As an upscale boutique laser spa, Pulse uses the gold standard in laser technology, including Candela GentleLASE, GentleYAG and Smoothbeam lasers, to offer advanced, tailored laser treatments for hair removal, pigmented lesions, facial and leg vessels, active acne and acne scarring and skin tightening, as well as chemical peels and facials. All Pulse staff are dual-certified as New York State licensed estheticians and New York State certified cosmetic laser technicians. Pulse is located at 149 Madison Avenue, New York, NY, at the corner of 32nd Street.

About 5W Public Relations:

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

CONTACT: Ronn Torossian, +1-212-999-5585

SOURCE 5W Public Relations