5W Public Relations Named PR Agency of Record for Merle Norman Cosmetics

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Apr 11, 2012, 06:00 ET

NEW YORK, April 11, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned PR firms in the US, is pleased to announce the addition of Merle Norman Cosmetics to its growing roster of beauty brands.

5W Public Relations will execute a comprehensive public relations program designed to increase awareness of the company's comprehensive line of U.S. made products with a unique franchise model that empowers people to make beauty their business.

"We are thrilled to be working with Merle Norman as beauty PR Agency of record," said Ronn Torossian, Founder & CEO of 5WPR. "Given our extensive experience creating and implementing successful public relations programs for numerous beauty brands, we are confident 5WPR will deliver similar results for Merle Norman."

Founded in Los Angeles in 1931, Merle Norman Cosmetics is a leading brand of premium skin care, foundations and color cosmetic products. Its founder, Merle Nethercutt Norman, was one of the first women in cosmetics and a true innovator. In addition to creating breakthrough products, she empowered other women to begin their own business selling her cosmetic products. Today, Merle Norman Studios are located throughout the United States, Canada and in seven countries internationally. Still run by the Nethercutt family, the company is one of the few that continues to manufacture almost all of its products in the USA and uphold its founding mission: provide quality products backed by a full satisfaction guarantee; offer a Makeover and encourage customers to try before they buy; and continue to give individuals the opportunity to have financial freedom with owning their own Studio.

About 5W Public Relations:
5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

Contact:
Ronn Torossian
212.999.5585

SOURCE 5W Public Relations