5WPR Expands Corporate Practice with Addition of Social Radio Station, EQuala, Ahead of U.S. Launch

Feb 26, 2013, 16:26 ET from 5WPR

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- 5WPR, a top 25 PR firm in the U.S., today announced the addition of EQuala to its diverse roster of corporate clients.

EQuala is the first social radio station that enables you to create a personalized music stream based on songs listened to by friends and others who share close music interests. With over 23 million tunes in its catalogue, and growing weekly, EQuala is available on iOS and Android devices as a free app. At the foundation of EQuala lies the revolutionary "Friends' EQualizer," a technology that allows users to control their music stream and select whose music will play more frequently.

"5WPR looks forward to launching EQuala and generating significant buzz from day one to help grow their brand and user base across the US," says Ronn Torossian, CEO, 5W Public Relations. "We are confident that focused messaging coupled with EQuala's innovative platform will attract many loyal fans and shake up the way consumers listen to music."

By requiring users to log into Facebook, EQuala develops comprehensive profiles based on music previously shared through Spotify, YouTube, Songza, and other digital platforms, and then helps to facilitate connections and discussions dedicated to music. Unique EQuala technology provides each user with their "Music DNA," which is an analysis of genres and types of music being listened to. Through creating a personalized DNA, EQuala accurately matches users with those in their network who share similar taste.

5W Public Relations will execute the PR campaign focused on media relations tactics, procuring strategic partnerships, promoting brand ambassadors, securing c-suite profiles, and more.

Ronn Torossian founded 5WPR in 2003 and the firm has grown very quickly thereafter.

Contact:  Ronn Torossian, 212.999.5585, rtorossian@5wpr.com