5WPR Expands Entertainment Practice, Winning The Wiggles "Taking Off" North American Tour

Jun 24, 2013, 08:00 ET from 5WPR

NEW YORK, June 24, 2013 /PRNewswire/ -- 5WPR, recently named the Public Relations Agency of the Year by the American Business Awards continues their success with the addition of the beloved children's entertainment group The Wiggles to its impressive roster of entertainment clients. The agency will manage all public relations activity and tour support for its upcoming "Taking Off" North American tour, which will take place throughout the United States and Canada.

5W Public Relations will execute a campaign featuring media relations, celebrity relations, tour support, co-branded partnerships, and more.

After 21 years of entertaining children around the globe, The Wiggles will introduce three new cast members including the first-ever female member, Emma Watkins. These vibrant new Wiggles will bring the "Taking Off" tour to thirty-seven major cities across North America between August and October to support their new album and DVD of the same name. 

Always educational and entertaining, The Wiggles' fun group of people and characters including Dorothy the Dinosaur, Captain Feathersword, Wags the Dog and Henry the Octopus are on board for an extra wiggly good time. Anthony Field (Blue Wiggle) will remain as a long-standing group member and founder. New members, Simon Pryce (Red Wiggle), Emma Watkins (Yellow Wiggle) and Lachlan Gillespie (Purple Wiggle) round out the group of talented musicians and entertainers. This tour presents the first opportunity for North American audiences to meet the new lineup and hear new music, as well as sing along to their favorite Wiggles hits all incorporated into this new, live show.

"We are excited to help introduce the new cast of The Wiggles, and celebrate the brand's legacy as one of the most influential children's groups of all time. They are an amazingly talented group of performers that has brought joy to children and families across the globe and we are so excited to have been chosen as their public relations firm," said Ronn Torossian, CEO, 5W Public Relations.


5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas.  With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and Digital Strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.

Contact: Ronn Torossian, 5W Public Relations 212-999-5585 ronn@5wpr.com