5WPR Expands Fashion Practice Adding Canadian Luxury, Premium Outerwear Brand nobis to Client Roster

Jan 19, 2016, 09:17 ET from 5W Public Relations

NEW YORK, Jan. 19, 2016 /PRNewswire/ -- 5W Public Relations, one of the top 20 independently owned public relations firms in the U.S., has been named PR Agency of Record by nobis, launched in 2007 by Kevin Au-Yeung, President and Co-Founder, and Robin Yates, Vice President and Co-Founder.

"We are pleased to have nobis as our newest client under the fashion umbrella," said 5WPR CEO Ronn Torossian. "As the company continues to expand its services, our fashion practice will position nobis as a leader among luxury outerwear and winter accessories." 5WPR plans to implement an integrated public relations strategy that will increase exposure among consumers and build brand recognition.

In 2007, the luxury outerwear brand began designing iconic tailored Canadian down filled jackets that were inspired by a rediscovered appreciation for the more simplified lifestyle of the past. As a serial entrepreneur and over 40 years of family history in apparel manufacturing for luxury brands, Kevin Au-Yeung has founded multiple companies under InnoVision Holdings Corporation including nobis. Along with the support of outerwear enthusiast and industry veteran Robin Yates having over 10 years of experience as the VP of Canada Goose, and an extremely talented design team, nobis turned into an international premium fashion and lifestyle brand. With creative passion and a focus on the combination of evolving technical membranes, linings, and traditional Canadian down insulation; the ultimate parka with a fashion forward, fitted silhouette was born. Nobis quickly became the launching pad for luxury lifestyle products that would suit any cold weather environment and speak to a new class of modern adventurers in urban environments and beyond.

Collections have a range of multifunctional jackets that combine highly technical functionalities with fashion forward silhouettes complimented by headwear, accessories, knitwear and shoes. Technical elements synonymous with the brand's core value of exceeding expectation are carefully reworked, revisited and tailored for each collection.

About nobis:
In 2007 "nobis"- latin for "us" was launched. Nobis is a globally renowned Canadian premium outerwear and accessory brand that embraces the conviction that trends may come and go but style, function and quality will remain forever timeless. Collections are designed for the ever changing global winters, unpredictable seasonal conditions and the growing need for fashionable and functional outerwear. Under InnoVision Holdings Corporation, nobis continues to test new boundaries in the fashion outerwear and accessories markets at a rapidly growing rate. In 2010, nobis was selected as one of the three finalists of the Markham Board of Trade Global Business Excellence Award. Nobis is currently available in over 35 countries, in North America, Europe and Asia including US, UK, Germany, Sweden, Norway, Finland, Denmark, Czech Republic, Austria, Japan, Korea, and of course, our home Canada.

About 5W Public Relations:
5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 120 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned the agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.

5WPR / Ronn Torossian


SOURCE 5W Public Relations