5WPR Forms Strategic Partnership With New York-Based Technology Start-up Fund, Star Farm Ventures

NEW YORK, May 28, 2013 /PRNewswire/ -- Star Farm Ventures, a Manhattan-based company that helps integrate rising Israeli technology startups into the American ecosystem has announced a strategic partnership with 5WPR, a leading independent PR agency.

Star Farm Ventures is led by angel investor, Joey Low, who went to school in Israel and maintains close ties with the country. To date, Star Farm Ventures has invested in more than 15 startups, including the recently-launched social radio app, EQuala, mobile engagement platform, askem, and event networking platform, Bizzabo. Mr. Low operates the company with his daughter and co-founder, Tanya Low.

"Israel's technology scene is amongst the strongest in the world and the country continues to produce promising startups. Star Farm Ventures will undoubtedly experience great success with their venture and we are pleased to work with them and their amazing portfolio companies," said Ronn Torossian, the founder of 5W Public Relations. "Israeli entrepreneurs are fast-moving, smart and risk-takers, all of which are great qualities to have for burgeoning technology companies.  We are excited about this partnership and will do amazing work for Star Farm and their companies. Personally and professionally we have a close affinity for Israel and Israeli companies."

Star Farm Ventures recently opened a new headquarters, which doubles as a collaborative workspace for its brands, in New York's Flatiron district. The company helps each startup acclimatize and integrate into the US by providing funding, fostering connections, and offering mentorship and managerial support.

"We actively maintain a finger on the pulse in relation to Israel's emerging companies and talent, merging that with our extensive networks in the US to create a fertile system for these startups to grow internationally," says Joey Low, Founder, Star Farm Ventures. "We engaged 5W Public Relations to develop creative messaging and media outreach programs that increase the visibility of these startups within the technology, finance, and consumer verticals."

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (5W) is a full-service PR agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications.  Friend 5WPR on Facebook here

Learn more at www.5wpr.com.

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, ronn@5wpr.com

SOURCE 5WPR