5WPR Hired By Digital Advertising Measurement Platform, Sticky

Jun 25, 2013, 08:00 ET from 5WPR

NEW YORK, June 25, 2013 /PRNewswire/ -- Sticky, the leading online branding optimization solution signed 5WPR as their U.S. Public Relations firm of record. Formerly known as EyeTrackShop, Sticky allows companies to track the effectiveness of digital ad campaigns by identifying exactly which advertisements consumers are looking at, and which ones they overlook altogether.

Sticky has the ability to remedy the issue of wasted ad impressions on branding campaigns helping brands optimize and/or ultimately cut overhead costs involved with multifaceted branding and advertising initiatives. Through the use of state-of-the-art online eye tracking technology, Sticky easily and cost-effectively records consumers' eye movements to accurately assess an ad's visibility. Once brands know which of their ads are seen and unseen, they can determine the ideal placement and optimal opportunities for exposure, thus maximizing a company's investment into a campaign with efficiency and precision.

"We are elated to be working with 5W Public Relations once more given their proven success rate in the fields of B2B tech, advertising, and analytics platforms and solutions. We feel that with their guidance, we will be able to effectively leverage our technology and recent rebranding initiative to easily navigate the digital ad industry with potent force and a tailored effort to our needs that will ultimately propel us heads above our competition," says Jeff Bander, President, Sticky. "5W Public Relations' synthesis of expertise and a results driven mindset makes them an integral partner to work hand-in-hand with our dedicated team to help us become leaders in this thriving industry."

Sticky differentiates itself from competing solutions by striving to push their technology to measure past the common variables of "viewability" or "inscreen," which only dictates if an ad had the opportunity to be seen, rather than if it was seen at all. This has allowed the company to optimize its clients' ROI on digital marketing investments and fill an informational void that answers why a third of all viewable ad impressions are never fulfilled in the first place.

"We cannot be more thrilled to work with Sticky, adding them once again to our ever-growing roster of industry leading technology clients," says Ronn Torossian, CEO, 5W Public Relations.  "We feel that Sticky's ability to streamline advanced ad measurement techniques into a simple analytics process that can hone in on wasted ad impressions and cut overhead costs associated with digital branding and marketing is an immensely dynamic concept, which we actively want to spread the word about within the technology and marketing communities."

With high profile clients such as Sony, McDonalds, AOL, Google, and more, Sticky has already solidified a strong presence within the ad measurement industry, prompting partnerships with many  major market research firms have integrated Sticky's technology into their own practices.


Sticky is the only media technology company that provides a platform for ensuring that display ads get seen. Sticky's disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all their partners in the digital eco system to increase ROI


5WPR has recently been named as 2013 Public Relations Agency of the Year by the American Business Awards.  REAL. RESOURCEFUL. RESULTS.  With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.

Contact: Ronn Torossian, 5W Public Relations 212-999-5585 ronn@5wpr.com