5WPR Launches CPG Brand Accelerator to Support Early-Stage Product Visibility and Retail Expansion

NEW YORK, Aug. 6, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., announces the launch of its CPG Brand Accelerator, a new service offering designed to help emerging consumer packaged goods brands build awareness, drive demand, and secure retail partnerships in competitive categories.

Created in response to the unique challenges early-stage brands face, the CPG Brand Accelerator combines earned media, digital strategy, and founder storytelling into an integrated campaign model tailored for product launches and retail growth. The initiative is led by 5WPR's award-winning consumer PR and CPG digital marketing teams and supports clients in food and beverage, beauty, wellness, home essentials, and other high-growth verticals.

"Getting a new CPG brand off the ground is about more than just shelf space. It requires visibility, credibility, and momentum from the start," said Leigh Ann Ambrosi, Managing Partner and EVP, CPG & Lifestyle at 5WPR. "Our accelerator is built to deliver that through PR and digital marketing-first strategies that help new products break through, build trust, and turn awareness into action."

The accelerator focuses on foundational brand-building, including media relations, influencer outreach, launch communications, and thought leadership, while aligning with key stages of the marketing funnel. Campaigns are designed to spark early consumer demand while supporting long-term goals like retail sell-in and investor interest. Behind every campaign is a deep understanding of what resonates with today's buyers, from ingredient transparency and sustainability to founder-led storytelling and authentic product narratives.

Through this approach, the consumer PR team positions products for success at every touchpoint, including press, influencer, social, and digital channels. By weaving in behind-the-scenes stories and mission-driven messaging, 5WPR helps brands humanize their products and differentiate in crowded categories.

The accelerator also integrates with performance marketing efforts to amplify reach and deliver stronger ROI. As highlighted in 5WPR's insights on PR and performance marketing, the firm recognizes that PR is a powerful force in helping early brands drive both brand equity and measurable outcomes.

Whether launching a first product or preparing to scale into national retail, the CPG Brand Accelerator is designed to meet early-stage brands where they are and help them grow fast, smart, and with purpose.

For more information about 5WPR's consumer and CPG services, visit www.5wpr.com.

About 5WPR

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.

Media Contact
Chris Bergin
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SOURCE 5W Public Relations