NEW YORK, July 15, 2015 /PRNewswire/ -- Publishing a book is a great way to increase your credibility and expert status and provides the opportunity for exposure to new audiences. To make the most of these efforts, authors need to set a book marketing strategy that guides these practices. Marketing plans are comprised of many moving parts and while unexpected obstacles might arise once the plan is set in motion, there are steps you can take to build a solid foundation and set your marketing efforts up for success.
In the most recent article on PR Newswire's PR Toolkit, CEO and founder of Author Marketing Experts, Inc., Penny Sansevieri outlines a six-step approach to follow when formulating your book marketing plan.
- What is the (Real) Goal? Selling your book should be the primary focus, but Sansevieri suggests exploring other goal objectives such as promoting thought leadership and discoverability and driving traffic back to your business website. All three could help to increase book sales if incorporated correctly into your marketing plan.
- Diversify. Sansevieri recommends you do not limit yourself to just one tactic but instead introduce variety into your marketing plan, such as content marketing, speaking engagements and hosting author events.
- Benchmarks. A clear way to determine what's working is if you've established goals that you can compare to your results. Keep in mind that with your social media efforts you are participating in an online conversation and goals should include more than the total number of followers on various platforms.
For further discussion on the three remaining tactics, read Sansevieri's article, "6 Ways to Make Your Online Book Marketing Plan Work" here: http://bit.ly/1f3GE8P.
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