7-Eleven® Has Egg-cellent Idea, Adds Pizza for the Morning Crowd
New Breakfast Pizza with Biscuit Crust is Available Whole, by the Slice
IRVING, Texas, Jan. 17, 2017 /PRNewswire/ -- Good gravy! Participating 7-Eleven® stores now have hot, ready-to-eat breakfast pizza! While some like to eat traditional breakfast foods for the first meal of the day, others choose what's easy, like leftover pizza, for breakfast. To bring the best of both worlds together, 7-Eleven, Inc. has created a breakfast pizza that has everyone's favorite breakfast foods in every slice.
The world's largest convenience retailer's new breakfast pizza is loaded with smoked bacon, breakfast sausage, hickory-smoked ham, scrambled eggs, cheddar and mozzarella cheese, and peppered cream gravy on top of a flaky biscuit crust.
The hot breakfast pizza is part of 7-Eleven stores' two-for-$2 pizza slice offer. Whole breakfast pizzas are $5.55.
Breakfast is the fastest-growing food daypart in food service, according to a Technomic consumer survey. Fast-food restaurants have extended their breakfast menu beyond the morning hours and shown sales increases as a result.
"This is a hearty option for customers craving a warm breakfast in addition to their fresh-brewed cup of coffee on cold mornings," said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverages. "And it's great for sharing at the office giving co-workers another great option from the usual box of great donuts."
During a successful test at select 7-Eleven stores, the breakfast pizza proved so popular with customers that it became the second highest-selling pizza. Once customers tried it, they came back for more.
"Since we started carrying hot pizza, it has become one of the best-selling ready-to-eat foods at 7-Eleven stores," said Dennis Phelps, 7-Eleven vice president of fresh food and proprietary beverages. "Mornings are our busiest time of day, and adding a breakfast pizza will prove to be as popular with the a.m. crowd as our other pizzas are for lunch and dinner."
About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises or licenses more than 61,000 stores in 17 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for payment services, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
SOURCE 7-Eleven
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