BALTIMORE, Aug. 10, 2016 /PRNewswire/ -- R2i is a national digital marketing agency that helps clients align marketing cloud technologies with brand expression and demand generation to accelerate their customer relationships and ROI. As a thought leader in how marketing technology can be built to run, optimize, and measure campaigns, R2i produces platform comparison reports to give marketing leaders a starting point in assessing the best technologies for their business requirements.
R2i has added to its library of comparison reports on Web Content Management and Marketing Automation with its newest release: Analytics Platform Comparison Report. The Report includes seven enterprise analytics solutions, providing a side-by-side comparison of each platform in order for decision-makers to quickly compare the technical specs, capabilities, and features associated with each system. Feature categories include usability, cost, data availability, implementation and data collection, integrations, security, tag management, and reporting features.
The report includes an in-depth evaluation of the following analytics platforms:
- Adobe Analytics
- Adobe Analytics Premium
- Google Analytics
- Google Analytics 360
- IBM Digital Analytics
- Webtrends Infinity
- SAS Customer Intelligence 360
The need to cover enterprise analytics platforms stems from the demand among marketers to better capture a single view of the customer and gain insights across marketing channels and campaigns. Recent research conducted by Clutch and R2i showed that 75% of respondents in a survey of 500 companies with over 500 employees valued Marketing Analytics as the number one tool necessary for marketing execution.
This finding along with Gartner research showing 24% of the marketing technology budget is allocated to marketing analytics and 11% of the digital marketing budget is spent on analytics activities supports R2i's focus on providing marketing leaders with a report detailing the leading analytics platforms on the market today.
The report is built and maintained by R2i's Analytics team who hold certifications in Google Analytics and Adobe Analytics as well as extensive training in Adobe Activation (Dynamic Tag Manager), Google Tag Manager, and Sitecore Analytics.
Lindsay McGettigan, R2i's VP of Digital Strategy, comments, "There is no such thing as a 'one size fits all' solution when it comes to Analytics and there are many variables such as the corresponding technology stack, to the resources available to manage and report on data, that should be factored into a platform decision."
For more on R2i, visit R2integrated.com.
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York, and Baltimore. With diverse expertise and a hands-on approach, R2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i's unique alignment between marketing technology, brand expression, and demand generation results in compelling creative campaigns, better user experiences, and deeper customer connections. Through focused areas of purpose such as web development and technology, multi-channel campaigns, media, loyalty and retention, sales enablement, brand strategy, and content marketing, R2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Microsoft, Hershey, Chevron, American Cancer Society, University of Arizona, Symantec, Atlantic Health, Aramark, and MasterCard.
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