NEW YORK, Aug. 15, 2012 /PRNewswire/ -- A small business owner wears many hats, with job duties that include anything from strategy and planning to sales to managing the business finances. Public relations, however, is a critical element to growing a small business, but if writing isn't your strong suit, hiring someone to develop effective press releases in order to augment your online profile and gain some publicity for your business is a beneficial investment.
Before hiring the star English student right out of college, however, consider the eight questions outlined in the latest article on PR Newswire's PR Toolkit. Written by small business consultant Dan Janal, "How to Hire a Press Release Writer for Your Small Business" offers advice to help you determine if a potential writer has the right experience and knowledge to bring value to your small business and public relations strategy. To read the full article, visit bit.ly/Nm4KbD.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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