NEW YORK, April 19, 2012 /PR Newswire/ -- In an age where we are overwhelmed with content, and business owners are faced with growing to-do lists and limited time, publishing a book isn't ordinarily at the top of the priority list.
A published book, however, could be a valuable marketing and sales tool, as explored in the latest article on PR Newswire's PR Toolkit. "Why Every Business Owner Should Publish a Book," by best-selling author Penny C. Sansevieri, discusses benefits such as increased credibility and expert status, as well as the opportunity for exposure to new audiences. The author also addresses issues and challenges that may arise and tips to approach them.
PR Newswire's newly enhanced PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
About PR Penny C. Sansevieri
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny's books or her promotional services, you can visit her web site.
Media Contacts: Rachel Meranus Vice President, Marketing and Communications PR Newswire +1.201.360.6776 [email protected]