9 Book Promotion Tips that Lead to More Sales

May 21, 2015, 12:50 ET from PR Newswire Association LLC

NEW YORK, May 21, 2015 /PRNewswire/ -- The process of writing and publishing a book can be likened to that of a relay race: the first leg is spent researching and writing your book – which can take months if not years to complete – and the last leg – one that can be the most tiring as you approach the home stretch – is the promotional strategy you put in place in order to sell more books.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. understands that books don't sell themselves and in her latest article posted to PR Newswire's Small Business PR Toolkit, Sansevieri provides nine tips to propel your book sales to the next level.

  1. Don't set it and forget it. Your marketing approach should be monitored and adapted as necessary. Stay up to date with what is happening in the current marketplace by either attending conferences or reading industry news/blogs. Look for successful trends to uncover.
  2. Newsletters. These can go a long way in educating and persuading your audience to come back for more. Develop a program that provides value and engagement all the while maintaining the integrity of your brand.
  3. Giveaways. Think outside of the box when attempting to entice your readers. Consider a monthly drawing for a gift card or other items that your audience can only find through you.
  4. Audio books. If you're looking to expand audience reach it would do well to embrace additional publishing formats. Don't overlook this rising market that has other authors all abuzz.

To read Sansevieri's five other book promotion secrets, read her article here: http://bit.ly/1FzK3Gy.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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