93% of Consumers use Online Tools to Plan Their Retail Purchases

Jun 08, 2016, 09:30 ET from Tiendeo

BARCELONA and MADRID, June 8, 2016 /PRNewswire/ --

- 76% of consumers would change their place of purchase if they found a better deal during the online planning process 

- Digital brochures stand as the most popular planning tool for purchases 

Tiendeo, the leading portal for online catalogues and offers, has conducted a survey among its users to shed light on the habits of consumers when planning a purchase.

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Consumers like to keep on top of the ever changing prices in the retail world, but where do they obtain all this useful information?

Webrooming: the new trend of consumers 

Technology has revolutionized the daily tasks of consumers. This is especially true when it comes to the purchasing of goods. According to Tiendeo's study, 97% of consumers plan their shopping before heading to the supermarket and the 93% are regular users of different online tools to find out about prices and products.

The high percentage of consumers who plan purchases online now reveals that the process of comparing traditional catalogues and brochures in order to find the best deals has moved to the Internet and mobile, as consumers now compare different websites searching the best deals. This phenomenon is known as webrooming.

Online planning determines the choice of the retailer 

76% of consumers state they would change their usual store if they found better deals online during the purchase planning. This view is especially apparent with electronics products, where 89% of consumers say they would go to a different supermarket from the one they planned to if they were offered a better price.

Digital catalogues: the most popular tool for planning 

Tiendeo's study also highlights that consumers favour the most when planning their grocery shopping online is digital brochures. This shows both online and offline buyers decide to check prices through websites or apps before heading to a physical store: 82% of users view digital brochures. However, printed catalogues are still very popular with 79% of buyers still using them as well. Therefore, it's clear that online tools are the favourite ones for many users.

Consumers still prefer to buy offline 

Despite the increasing trend of planning purchases through online tools, consumers are still skeptical of buying retail products online, as only 16% of consumers buy them online. Therefore, it reveals that consumers look for the best offers through the Internet but prefer to buy them in a conventional store.

Esther Añón

María Ripoll

María de Cádenas Llanos


SOURCE Tiendeo