XS Energy Drinks, Exclusively by Amway, Sponsor Free Miami Concert

Event with artist Tito 'El Bambino' launches XS® Naranja Blast

Dec 15, 2010, 13:53 ET from Amway North America

ADA, Mich., Dec. 14, 2010 /PRNewswire/ -- Amway announced today that its XS® brand of energy drinks will sponsor a free upcoming concert featuring Puerto Rican recording artist Tito "El Bambino." The concert will take place December 17 at Grand Central in downtown Miami at 8 p.m.

“By hosting a free event with Tito "El Bambino" we hope to get Miami excited about our newest flavor of XS, Naranja Blast,” says Jori Hartwig, Vice President of Marketing for Amway North America. “The crowd at the event will have the chance to sample Naranja Blast’s sparkling orange flavor and get energized to enjoy the music.”

XS Naranja Blast is rich with B-vitamins and key amino acids without the level of sugar and carbs of other energy drinks. XS Energy Drinks provide a sugar-free alternative in the popular energy drink market.

Tickets for the free concert will be given away exclusively through two SBS radio stations, Romance – WRMA-FM and El Zol – WXDJ-FM.

About Tito "El Bambino"

Tito "El Bambino" is a reggaeton singer from Puerto Rico who rose to fame as Tito of the duo Hector & Tito. He began his solo career in 2004 and has since sold over 500,000 albums and created his own record label, On Fire Music. His fourth solo album, "Invencible" is scheduled to be released in February 2011.

About XS Energy Drinks

XS Energy gives a lift, without the eventual crash that's common with sugar-laden energy drinks, because all XS varieties have less than one gram of sugar. XS Energy Drinks deliver a proprietary formula of herbs and vitamins, along with key amino and folic acids, that help boost mental and physical energy.

Available in 14 varieties, from fruit flavors to a line of soda and even a noncarbonated peach tea, plus two caffeine-free alternatives. There also are two flavors available in XS Energy Shot, for a lift that lasts hours, not minutes.

About Amway

Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE food supplements, herbals and vitamins and ARTISTRY® skin care and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities and generous sharing with the ONE BY ONE CAMPAIGN FOR CHILDREN®.

SOURCE Amway North America