A FRESH DROP: PACSUN X RARE IMPACT FUND RETURN WITH RARE DNM EDIT

The Latest Collection Features New-Season Denim Designed for Self-Expression, Blending Relaxed Fits and Standout Details

LOS ANGELES, April 3, 2026 /PRNewswire/ -- Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is back with its newest collection in partnership with the Rare Impact Fund, founded by Selena Gomez. Arriving just in time for a new season, the latest Rare DNM Edit marks the fifth collection from the ongoing collaboration. It combines Pacsun's signature denim style with a shared mission to support youth mental health, continuing a partnership centered on purpose, community, and self-expression.

Building on this shared foundation, the Rare DNM Edit offers a fresh perspective on everyday denim. Relaxed silhouettes, standout details, and versatile washes define the assortment, creating pieces that feel effortless, individual, and easy to wear. Designed with everyday confidence in mind, the lineup spans men's and women's styles, including baggy fits, low-rise silhouettes, and statement pieces that balance comfort with personal style. This continued focus aligns with insights from Pacsun's Youth Trend Report, which highlights mental health as a leading priority for today's generation.

"Mental health is something young people are thinking about every day – it shapes the way they see themselves, show up, and connect with others," said Elyse Cohen, President of the Rare Impact Fund and Chief Impact Officer at Rare Beauty. "Through our partnership with Pacsun, we're able to meet youth in a space that feels natural to them. This collection is about more than what you wear – it's about building confidence, encouraging self-expression, and continuing to expand access to mental health resources for those who need it most."

The collection, priced between $68 and $125, features 15 pieces, including extreme baggy jeans, jorts, micro shorts, and a standout studded denim jacket. Elevated elements like studding, jacquard textures, and vintage distressing add dimension while maintaining everyday wearability.

As part of the ongoing collaboration, Pacsun continues to support the Rare Impact Fund's mission to expand access to mental health services and education for young people globally. Pacsun will donate 10% of sales from each Rare DNM Edit purchase to the Rare Impact Fund, up to a maximum donation of $300,000, helping expand access to mental health services and education for young people around the world.

The latest Rare DNM Edit drop is available now exclusively in Pacsun stores and online.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

About the Rare Impact Fund
The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. One percent of all Rare Beauty by Selena Gomez sales are donated to the Rare Impact Fund, which supports organizations that expand access to mental health services and education for young people globally. Additional funds are raised through philanthropic foundations, individuals, corporate partners, and the Rare Beauty community. The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity. To learn more about the Fund, visit rareimpactfund.org.

Press Contact:
Kate Fosha George
[email protected]

SOURCE Pacsun