NEW YORK, Aug. 11 /PRNewswire/ -- Alizé, the original premium passion fruit liqueur imported from France, is pleased to announce an exciting brand enhancement of its popular line of passion fruit based liqueur products. Seamlessly transitioning to a vodka-based spirit, the portfolio of Alizé's distinct, all natural fruit flavors will provide superior mixibility without compromising its signature taste. Due to overwhelming consumer demand, the full line, which includes Alizé Red Passion, Alizé Gold Passion, Alizé Wild Passion, Alizé Rose Passion and Alizé Bleu Passion, will now be made exclusively from exotic passion fruit, all natural exotic fruit juices and remarkably smooth premium French vodka.
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Introduced to the United States from France by Kobrand Corporation in 1986, the Alizé product line boasts five delicious flavors made from all natural ingredients that stand alone or blend beautifully with other premium spirits and mixers. Whether blended into margaritas, shaken in martinis, used to elevate dangerously delicious punches or drizzled atop Champagne, Alizé is a must-have for any quality bar or club.
"Alizé is embraced by a contemporary, multi-cultural audience while enjoying an Urban edge and universal appeal," says Alizé Brand Manager Cheryl Talley. "The Alizé consumer is sophisticated, successful and sexy – true tastemakers that are always several steps ahead of the next "it" thing, whether it be in fashion, music or nightlife. We are pleased to offer a fresh spin on our classic line of products in an effort to continually meet the specific demands of our discerning consumers."
All Alizé products are 16% ABV and retail at $19.99 for 750 ml and $23.99 for 1 liter. For more information on the Alizé product line and recipe ideas, please visit www.alize.com.
About Alizé
Intensely unique and inviting, Alizé liqueurs infuse premium French Vodka with luscious flavors from the world's most exotic regions. From the jungles of Brazil, the lush hillsides of Chile and the tropical shores of pacific islands, come the nectars of our exotic fruits. Alizé is delicious on the rocks or served in martinis, cosmopolitans, margaritas and mimosas. Uncork the possibilities with Alizé. For more information on the full line of Alizé products and initiatives go to www.alize.com.
SOURCE Alize
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