A Leap Forward for Interactive Launchers

CUPERTINO, Calif., July 3, 2013 /PRNewswire/ -- Borqs International Holding Corp, a leading global end-to-end Android and cloud software solutions provider, recently announced the official release of its latest smart phone home screen launcher, featuring a unique 3D UI, titled "3D Home." 3D Home displays three dimensional objects on a conventional cell phone screen, providing a genuine 3D experience and giving its users tremendous abilities for mobile phone customization and file management. 3D Home boasts a completely new way to engage with the content on your home screen, and users can manage apps on the home screen with a freedom that radically challenges mobile UI convention.

3D Home gives users their own personal, exclusive cell phone space, in the form of a personalized living room. When users install 3D Home, their home screen transforms into a spacious eight-walled entertainment area. The resulting home screen, which supports 360° rotation, can be controlled by swiping vertically or horizontally. Sliding left or right swivels the users around the room and to face the different walls, while sliding up and down shifts the viewpoint to the sky above or ground below. The effects are optimized to be fluid and perfectly smooth. The UI's house has a completely humanized, ergonomic and modern design, providing users with a warm and cozy visual experience.

In the middle of your room, Borqs' designers have placed a rotating table to serve as the primary application launcher for users to select and arrange their favorite apps. In keeping with the UI's general 3D theme, all app icons respond to the physical world of the 3D Home. These intuitive icons are designed specifically to make the user feel at home.

3D Home also uses real-world objects to replace simple app icons. A long-press on the wall presents the user with a drop-down menu where users can add 3D objects, an app icon, or an additional shortcut. Users can fully customize their home with their favorite 3D objects and apps to display on the table and walls. There is also a Shop where users can find many more download options and rich resources designed to meet all of a customer's demands.

3D Home also gives users many more ways to create an individualized home screen. The "Configuration Settings" let users select their favorite themes and 3D objects. Users can decorate their rooms from a selection of 8 different wallpaper themes, based on work or lifestyle, which are further complemented by theme-specific icons.

3D Home gives users a refreshing change and a completely new cell phone experience with a far more personal and engaging 3D touch than anything that has come before.

3D Home currently supports Android 4.0.2 and above and can be found online at all major domestic and international app stores and forums. Log in today and try Borqs 3D Home's extraordinary 3D experience for you. 3D Home is available from Google Play, apk.hiapk.com, Anzhi, 360 Mobile App Store and MM. You can also check the below link to view 3D Home Demo Video: http://www.youtube.com/watch?v=EUNHWMqBW1Q

This version of 3D Home will continue to be improved and updated. We warmly welcome user comments and suggestions on functionality and UI design. Together we will create an even more extraordinary 3D Home. Please use the following contact info to get in touch with Borqs, and we look forward to reading your valuable feedback:

Email: [email protected]
Facebook: https://www.facebook.com/borqsinc
Twitter: https://twitter.com/borqs
Sina Weibo: http://weibo.com/u/2638952174

About Borqs

Borqs International Holding Corp, established in September 2007, is a technology company dedicated to providing customizable, integrated Android software platform solutions and end-to-end service platform solutions for mobile operators, terminal OEMs, and chip manufacturers worldwide. Headquartered in Beijing, Borqs also has offices and research and development facilities in Cupertino, Bangalore, Wuhan and Shenzhen. Primary investors in Borqs are Keytone Ventures, GSR Ventures, Tsinghua Venture Capital, Norwest Venture Partners, SK Telecom Ventures and Intel Capital Corporation. Borqs is now an active member of Google/OHA (the Open Handset Alliance), the TD Industry Alliance and Linux Foundation.

Supported by leading venture capital and world-class strategic partners, Borqs meets the demands of its global customer base with platforms and services made possible by Borqs' technological innovation, leading-edge product development, and complete customer service system. With the big leap of business performance and enhanced brand influence, Borqs was awarded in succession by "Deloitte Technology Fast 500 Asia Pacific" in 2011 and 2012, and was ranked 7th in China, while 20th in Asia Pacific for the latest annual.

SOURCE Borqs International Holding Corp