A New Twist On Brick Construction: Rubik's Briks By Strictly Briks®

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Strictly Briks

Feb 01, 2018, 01:20 ET

FOUNTAIN CITY, Wis., Feb. 1, 2018 /PRNewswire/ -- 3D Play, Pixels, and Puzzles will have a new twist in 2018 as Strictly Briks® reimagines the Rubik's Cube in the universe of brick construction. The original Rubik's Cube has been a Toy Fair staple since the 1980s but newcomer Strictly Briks makes its first appearance as an exhibitor in 2018 to celebrate their launch of their new RUBIK'S BRIKS range in New York City this February. Visitors to the American International Toy Fair Booth 4103 can test their skills with three licensed toy lines for Summer/Fall 2018: Rubik's Briks 3D Play, Pixels and Puzzles (starting at $14.99). All boast the iconic Rubik's colors and encourage kids to PLAY SMART.

Strictly Briks and Rubik’s Cube team up to create Rubik’s Briks: see at Javits Toy Fair Booth 4103. 3D Play, Pixels, and Puzzles will have a new twist in 2018 as Strictly Briks® reimagines the Rubik’s Cube in the universe of brick construction. The original Rubik’s Cube has been a Toy Fair staple since the 1980s but newcomer Strictly Briks makes its first appearance as an exhibitor in 2018 to celebrate their launch of their new RUBIK’S BRIKS range in New York City this February.
Strictly Briks and Rubik’s Cube team up to create Rubik’s Briks: see at Javits Toy Fair Booth 4103. 3D Play, Pixels, and Puzzles will have a new twist in 2018 as Strictly Briks® reimagines the Rubik’s Cube in the universe of brick construction. The original Rubik’s Cube has been a Toy Fair staple since the 1980s but newcomer Strictly Briks makes its first appearance as an exhibitor in 2018 to celebrate their launch of their new RUBIK’S BRIKS range in New York City this February.

But the award-winning toymaker are also extending this creative new concept beyond building towers (and toppling them down) to include 3D Modeling, colorful pixel images, and challenging Puzzles imagined in an entirely new way. Each category – 3D Play, Pixels and Puzzles – features progressively challenging levels from Beginner to Advanced – just like the Cube itself. Now children from preschool to middle school and beyond can enjoy building a finished product, and advanced puzzles will engage (and challenge) grownups that grew up with the iconic Cube.

Strictly Briks' patent pending square Brik Tiles for Pixels and Puzzles, available in 1x1, 2x2, and 3x3 sizes, are easy to remove for reuse again and again for creative pixel play. They will also note the progressive difficulty, making it ideal for every age in the house!

Brian Semling, Founder and CEO of Strictly Briks, is excited about this new range, saying, "Imagine taking apart a Rubik's Cube and using the colorful cubelets to build in the brick universe.  That was our inspiration. We get kids, and kids at heart, to use their imagination to build creative objects in an entirely new way. We also created easy-to-remove new tile Briks to encourage the design of cool pixel art. Plus these same tile Briks, with Rubik's 2x2 and 3x3 patterns, allow kids of all ages to solve challenging puzzles."

Lori Heiss Tiplady, VP Toys & Publishing at The Smiley Company on behalf of brand owner Rubik's Brand Limited, says, "A perfect brand extension for the world's best-selling toy, Rubik's Briks features an innovative new Cube-shaped design for the next generation of builders, and the full range of products will challenge youngsters' creativity, engage their brains and inspire them to think outside the Cube!"

Look for all these products to be on store shelves and online in time for Autumn 2018.

Rubik's Briks: 3D Play – Progressive Challenge Levels • $14.99-$29.99 • Ages 6+ and 8+
Rubik's Briks: 3D Play Learning Cube • $24.99 • Ages 4-10
Rubik's Briks: 3D Play Brik Cube • $14.99 • Ages 8+
Rubik's Briks: Pixels - Level 1 • $19.99 • Ages 4+
Rubik's Briks: Pixels - Level 2 • $19.99 • Ages 8+
Rubik's Briks: Pixel Puzzles – Level 1, 2 & 3 • $19.99 • Ages 4-7, Ages 5-12 and Ages 10+
Rubik's Briks: 20x20 (6" x 6") Baseplates • $11.99 • Ages 4+
Rubik's Briks: 32x32 (10" x 10") Baseplates • $24.99 • Ages 4+

Discover the entire line of Strictly Briks toys and games online at strictlybriks.com and Amazon.com. They also sell on Amazon international marketplaces in Canada, the United Kingdom, Germany, France, Spain and Italy.

ABOUT STRICTLY BRIKS®
Creativity has its base with award-winning Strictly Briks, winner of 30 industry awards in late 2017. Aiming to provide an affordable platform and structure for kids to build, every product encourages combining with kids' existing toys. This is play in a new way. Kids' creativity shines by building upon stackable baseplates that grows to whatever is imagined at the moment. At the same time youngsters amass STEM knowledge from engineering to architecture as they play! Follow them on social media channels Facebook, Pinterest, YouTube, Instagram and Twitter. To browse or order directly, visit their website at strictlybriks.com or their press kit http://toyfair.vporoom.com/StrictlyBriks.

ABOUT THE RUBIK'S CUBE

  • Since its international launch in 1980 an estimated 450 million Rubik's Cubes have been sold.
  • The Smiley Company is the global master licensee for the Rubik's Cube, and is developing a brand extension program which builds on the iconic Cube's key values of progressive and challenging puzzle fun to create an intelligence revolution for the future.
  • 2017 was a phenomenal year for Rubik's with all-time record sales of the Cube at retail, marking the biggest year of the craze since the 1980's.

ABOUT THE SMILEY COMPANY

The Smiley Company is a TOP100 licensing company, with over 260 licensees generating over $265 million at retail with more than 23 million products sold annually. The Smiley trademark is registered in over 100 countries in more than 13 product categories, and has 97% recognition across the world.

SOURCE Strictly Briks

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