A Sip of Surprise? How About a Taste of Trust?
One of the Fastest Growing Spirits Brands Worldwide Reveals Expertly Created Cocktails that Embody Human Emotion
NEW YORK, May 2, 2011 /PRNewswire/ -- Trust, Surprise, Passion … Bars and restaurants have now added these familiar sentiments to their repertoire in a recent series of emotion-inspired cocktails. Led by some of the finest mixologists, this new wave uses taste, texture, appearance, aroma and temperature to define the connection between mood and taste with libations using Russian Standard Vodka® as their base spirit.
(Photo: http://photos.prnewswire.com/prnh/20110502/NY92933 )
Tampa-based Mixologist Nate DeWitt says, "A good drink starts with quality ingredients – a great drink is only finished when the bartender trusts in his execution of the cocktail, perfectly balancing notes and harmonizing ingredients. The TRUST cocktail I created allows the complex character and wheat notes of Russian Standard Vodka to really shine through. The finished product is a tasting experience that offers the satisfaction of what I believe to be an emotion in a glass."
"Russian Standard sees this concept as the next wave of cocktail innovation following a natural progression in consumer preference," says Sumindi Peiris, Vice President of Marketing for Russian Standard Vodka. "As one of the leading premium Russian vodkas, we are proud that so many mixologists around the country are turning to Russian Standard when creating these innovative recipes, as this designation of quality is something that we are very proud of."
The sky is the limit when it comes to creating emotions in a glass. New York mixologist Duane Fernandez Jr. concedes that a garnish is extremely important in conveying a feeling as it can make or break a consumer's first impression. His SURPRISE cocktail boasts Russian Standard Vodka infused with habanero pepper, which adds an unexpected explosive pop of flavor. The cooling of the lavender and warmth of the raspberry arouses all senses in the PASSION cocktail, created by Dallas's Sly Cosmopoulos.
TRUST Created by Nate DeWitt, Tampa, FL. 2 oz. Russian Standard Vodka 1/2 oz. Dry Vermouth Assorted zakuski** Combine Russian Standard Vodka and vermouth and shake over ice and strain into a rocks glass. Garnish with zakuski **Zakuski: Russian for "starters." Common zakuski that are paired with vodka include cornichons and other pickled vegetables |
SURPRISE Created by Duane Fernandez Jr., NYC 2 oz. Russian Standard Vodka infused with habanero 1 oz. lime juice 1/2 oz. simple syrup 1/4 oz. violet liqueur Club soda Combine Russian Standard Vodka, fresh lime and simple syrup over ice and strain into a Collins glass. Top with violet liqueur and club soda |
PASSION Created by Sly Cosmopoulos, Dallas, TX 2 oz. Russian Standard Vodka 1/2 oz. lavender syrup 1/2 oz. lime juice 1/2 oz. egg white 5 raspberries Combine Russian Standard Vodka, lavender syrup, lime juice, and egg whites over ice and strain into a martini glass. Garnish with fresh lavender |
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For additional recipes, please visit www.RussianStandardVodka.com.
About Russian Standard Vodka
Russian Standard Vodka is the global leader in authentic Russian premium vodka, dominating the premium segment in Russia with a 60 percent market share and sales of over 2.5 million cases in 2010. Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Vodka in 1998 as the first authentic Russian premium vodka. Now the Russian Standard Vodka portfolio has grown to reach more than 75 markets across Europe, the United States, and Asia –resulting in the title of the "#5 Fastest Growing Spirit Brand in the World" by Drinks International. The Russian Standard Vodka portfolio is made with only the finest Russian ingredients and follows the standard for vodka created for the tsars by famed Russian scientist Dmitri Mendeleev in 1894. A mere two years after Russian Standard Vodka launched in Russia, the Brand's sales surpassed all imported premium vodkas, prompting broad international expansion as well as the launches of Russian Standard Platinum in 2001, IMPERIA Vodka in 2004, and Russian Standard Gold in 2008.
SOURCE Russian Standard Vodka
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