A Toast From One Oranje to Another

NEW YORK, July 9 /PRNewswire-FirstCall/ -- Ketel One Oranje™, the newest addition to the Ketel One® portfolio, honors its fellow countrymen in orange as they make a bid for the championship title this Sunday.  

As the world watches the clock count down to this epic soccer match, Ketel One Oranje – pronounced "oh-ron-ya" in Dutch – has teamed up with New York mixologist, Giuseppe Gonzalez, to invent a Dutch inspired cocktail.  The unique swizzle drink, appropriately named "Clockwork Oranje," will be featured on the Ketel One page on Facebook (www.Facebook.com/KetelOne) starting July 9, 2010 and will remain posted for fans to reference and toast one another during their Sunday soccer celebrations.    

"It is very exciting to see the national soccer team of The Netherlands compete in the final match this Sunday," said Carl Nolet, Jr., 11th Generation Distiller and Executive Vice President of Nolet Spirits USA. "We are full of national pride and wish 'Team Oranje' the best of luck. And as you raise a glass to Team Oranje this Sunday please celebrate responsibly."

Produced at the Nolet Distillery in Schiedham, Holland, Ketel One is no stranger to raising a glass to its fellow Dutchmen achieving greatness.  The Nolet Family has had the honor of celebrating its national pride for more than 300 years, as the producer of the finest Dutch spirits since 1691.  It only seems fitting that the Oranje team spirit be toasted by the other great Oranje spirit to come out of The Netherlands in 2010.

For multimedia and more information, please visit http://keteloneoranje.presslift.com/teamnetherlands.

About Ketel One® Vodka  

Ketel One® Vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One Vodka is produced by the Nolet family in Schiedam, Holland, who has been distilling fine spirits for 11 generations.  Ketel One is produced from the finest quality wheat.  The super premium vodka is crafted from small batches using traditional copper pot stills including the original copper pot still "Distilleerketel #1" after which Ketel One is named.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market, and distribute Ketel One® Vodka, Ketel One Citroen™ and Ketel One Oranje™.  The Ketel One brand is owned by Double Eagle Brands N.V.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.

SOURCE Diageo