A$AP Ferg, DJ Mustard, Chanel Iman & Sterling Shepard Attended 2017 Hennessy V.S Limited Edition By JonOne Launch Event
Artist JonOne Brings Color to the Mix with the Seventh Hennessy Very Special Limited Edition Bottle
NEW YORK, July 12, 2017 /PRNewswire/ -- On July 11, 2017, Hennessy hosted the 2017 Hennessy V.S Limited Edition by JonOne launch event at Terminal 5 in New York City. Hennessy, the world's best-selling Cognac, celebrated urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, which launched across the U.S. in July 2017, is sold in almost 50 countries worldwide and features a colorful, vibrant design, is the seventh in an ongoing series of collaborations between Hennessy V.S and several internationally renowned artists.
Celebrities including Harlem rapper A$AP Ferg, super producer DJ Mustard, model Chanel Iman and New York Giants players' Sterling Shepard attended the celebration. During the event, JonOne created an elaborate art piece, bringing color to the mix, which served as the backdrop to A$AP Ferg's high energy performance.
JonOne's design process for the Hennessy V.S Limited Edition bottle mirrors the elaborate process of crafting Cognac. With an energy that has come to define his style, to create the bottle art he built layer upon layer of freestyle splashes of color, intermixed with Hennessy's own imagery, echoing the complex layers of flavors and aromas created during the Cognac blending process. The result is a final work that captures the spirit of the artist and gives a nod to the transmission and legacy of Hennessy.
The design appears on a limited run of flagship 750mL Hennessy Very Special bottles (priced approximately at $35). A special deluxe gift edition is also available, featuring a 1.75L bottle decorated with JonOne's iconic tag and Hennessy iconography. It is encased in a whimsically over-sized paint can, inspired by the artist's studio and creative inspiration, and available for a suggested retail price of $200.
For more information, visit Hennessy.com or follow Hennessy on Facebook (Facebook.com/Hennessy), Twitter and Instagram (@HennessyUS, #HowWeHennessy).
About Hennessy
In 2017, the Maison Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for seven generations and spanned five continents. It began in the French region of Cognac, the seat from which the Maison has constantly passed down the best the land has to give, from one generation to the next. In particular, such longevity is thanks to those people, past and present, who have ensured Hennessy's success both locally and around the world. Hennessy's success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts iconic and prestigious Cognacs.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com
About JonOne
Born John Andrew Perello in New York's Harlem neighborhood in 1963, JonOne today is an icon among urban street artists. Entirely self-taught, he became a graffiti artist at age 17 when he fell in with a group of other street artists and began tagging his work "Jon156". In 1984, he founded the graffiti collective 156 All Starz as a way to move past the urban blight around him. In 1987, with money saved doing odd jobs – including being a men's room attendant at the Palladium – he took up a fellow artist on an invitation and bought a one-way ticket to Paris, where he immediately emerged at the forefront of the street art movement. In his 30-year artistic career in France, Jon One has been featured in dozens of shows and has expanded his range to decorative projects from rugs and speakers to a Boeing 777. Over the years, several JonOne works have set records at auction for graffiti art sold in France. In 2016 alone, JonOne counted six solo exhibitions in France, one in Israel and one in the United States.
SOURCE Hennessy
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