AB Tasty Expands to San Francisco, Accelerating Growth in the United States
With a bicoastal presence, AB Tasty, Europe's leading all-in-one CRO platform, will be better able to accommodate their growing American client base.
SAN FRANCISCO, Oct. 31, 2018 /PRNewswire/ -- AB Tasty, the European leader in Conversion Rate Optimization software, is expanding to San Francisco to accommodate its rapid growth and leverage the Bay Area's vast talent pool.
AB Tasty is already present on the East Coast, with an office in New York City. AB Tasty CEO Alix de Sagazan, who recently announced her move to New York to lead AB Tasty's expansion in the United States, will oversee the company's recruitment operations on both coasts. In the beginning of 2019, AB Tasty aims to have 25 people working in their United States offices.
"Having local consultants that understand our clients' markets and are present in their time zone is extremely important to us," explains Alix. "As we continue to expand in the United States, it's been imperative for us to set up an outpost on the West Coast in order to ensure the same level of customer satisfaction across the continent that we offer in Europe, and more recently, Asia-Pacific."
AB Tasty helps their clients increase engagement and sales on their digital properties via client and server-side testing, personalization, and customer activation. They also offer consulting services from their team of specialized customer success managers. Founded in 2012, AB Tasty, which today has over 650 international clients and a headcount of 160 international employees, has raised a total of nearly 24 million dollars in funding.
The most recent series B funding in June, 2017, mainly from Partech Ventures and Koreyla Capital, will in large part support this American expansion. AB Tasty plans to build up a local customer success management and technical specialist team in San Francisco, drawing from the Bay Area's top-tier talent pool.
About AB Tasty
AB Tasty is a complete tool for conversion rate optimization, personalization, user engagement, and A/B and MVT testing. AB Tasty helps many brands such as Sephora, Ashley HomeStore, USA Today, McDonald's, UNICEF and Hewlett-Packard turn website visitors into customers, subscribers or leads. For more information, please visit: www.abtasty.com
Contact Information
Robin Nichols
[email protected]
SOURCE AB Tasty
Share this article