ABC Financial Beefs up Sales Team

Oct 25, 2010, 12:47 ET from ABC Financial

LITTLE ROCK, Ark., Oct. 25 /PRNewswire/ -- ABC Financial (ABC) is pleased to announce the promotion of Anna Welsh to sales director of national accounts and the addition of two new business development managers, Andrea Cobbs and Jeanne Richardson. ABC Financial President, Paul Schaller, announced the appointments today.

Welsh has been a senior account executive with ABC since June 2010, and was previously with the company from September 2006 to March 2010. She has proven experience in maintaining client relationships, and aiding in the growth and development of ABC's client base. In her new role as sales director national accounts Welsh will be responsible for all national sales accounts in the United States.

"Anna has demonstrated that she has the expertise to handle accounts. Not only does she know this business, but she is dedicated to providing the best possible experience to ABC clients across the country," stated Steve Ayers, vice president of sales for ABC. "She is simply the best person to fill this role, and I am excited to see her excel in it."

As business development managers, Cobbs and Richardson will target start up accounts and cultivate referral business, expanding the presence of ABC in the market and continually promoting a positive customer experience.

Since 2008, Cobbs has served as a club marketing representative for ABC Financial. Her promotion is well deserved according to Vice President of Sales, Steve Ayers, who stated that Cobbs has had "three years of superior results and service while at ABC." Prior to joining ABC, Cobbs worked in the banking industry. She is a 2003 graduate of the University of Arkansas.

Richardson has 10 years of sales experience, having served as a consultant in pharmaceutical sales since 2006. Prior to that, she worked as a research coordinator and regional director for a clinical research group. Richardson graduated from Ouachita Baptist University in 2000.

Schaller commented, "I am excited to welcome Jeanne to our team, and to watch Anna and Andrea's careers continue to progress with ABC. All have exceptional sales experience and we are excited to have them working to further develop our relationships with our customers."

About ABC Financial

Established in 1981, ABC Financial is the nation's premier provider of billing services, club management software and membership marketing solutions to the fitness club industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 3,000 fitness clubs with approximately two million members nationwide. The company's industry-leading club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

SOURCE ABC Financial