Iconic Florida brands team up to give fans more reasons to celebrate throughout the season
ORLANDO, Fla., Sept. 21, 2026 /PRNewswire/ -- ABC Fine Wine & Spirits, Florida's largest family-owned wine and spirits retailer, is proud to announce a new partnership with the Tampa Bay Lightning, becoming the team's Official Celebration Partner.
The partnership brings together two Florida brands with deep roots in the communities they serve, and a shared appreciation for bringing people together.
"Celebration has always been at the heart of what we do at ABC," said Sean Kelly, EVP of Operations & Marketing at ABC Fine Wine & Spirits. "For 90 years, we've had the privilege of being part of the moments Floridians celebrate, big and small. Partnering with the Tampa Bay Lightning gives us an exciting new way to continue that tradition with one of the most passionate fan bases in sports."
As Official Celebration Partner, ABC will bring the partnership to life through a combination of in-arena presence, retail activations, digital and social content, special promotions and fan experiences throughout the season. Lightning fans can expect to see the partnership extend beyond the arena and into ABC stores across Tampa, creating opportunities to connect with the team and celebrate all season long.
"Partnering with ABC Fine Wine & Spirits as our Official Celebration Partner is a natural fit, as both of our brands are deeply connected to the local community and the moments that bring fans together." said Sheri Anderson, Senior Vice President of Partnerships at Vinik Sports Group. "Through this collaboration, we'll create new touchpoints for fans to celebrate victories, connect with fellow supporters, and engage with the team year-round."
The partnership builds on ABC's long history in Florida. Founded in Orlando in 1936, ABC Fine Wine & Spirits has grown alongside the state for nine decades while remaining family-owned and operated. Today, the company serves guests at more than 126 locations throughout Florida, along with Applejack by ABC in Colorado.
For ABC, the partnership is also an opportunity to become part of the traditions Lightning fans have built around the team, whether they are heading to the arena, hosting a watch party at home or raising a glass after a Bolts victory.
"When Tampa Bay celebrates, we want ABC to be part of it," Kelly said. "We're excited to bring this partnership to life and give Lightning fans even more reasons to celebrate."
About ABC Fine Wine & Spirits:
ABC Fine Wine & Spirits is Florida's largest family-owned wine and spirits retailer. Founded in Orlando in 1936, ABC has spent 90 years helping guests find the perfect wine, spirits and more for every occasion. With more than 126 locations across Florida, ABC combines extensive selection, knowledgeable service and a commitment to the communities it serves. For more information, visit ABCFWS.com.
About Vinik Sports Group & Tampa Bay Lightning:
Vinik Sports Group (VSG) is an entity established by Jeff Vinik to manage the three-time Stanley Cup Champion Tampa Bay Lightning (2004, 2020, 2021) of the National Hockey League and hold the leasehold rights to Benchmark International Arena, the 19,092-seat downtown Tampa home in which the team plays its games. The venue opened in 1996 and became Benchmark International Arena in 2025 when Benchmark International partnered with Vinik and the Lightning. Since 2010, Vinik has led a complete brand and business transformation of the Lightning and the arena. Doug Ostrover and Marc Lipschultz joined the expanded ownership group of Vinik Sports Group in 2024, alongside Arctos, which initially joined in 2021. In addition to owning the Lightning and managing Benchmark International Arena, Vinik Sports Group, through TBSE, manages the Yuengling Center on the campus at the University of South Florida.
Media Contact
ABC Fine Wine & Spirits
Mary Lytle
Marketing Director
[email protected]
407-484-6953
SOURCE ABC Fine Wine & Spirits
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