ABSOLUT Announces Sponsorship Of Swedish House Mafia's "One Last Tour "

Today, ABSOLUT is delighted to announce an expanded partnership with Swedish House Mafia, aligning these two iconic Swedish brands around the band's last global tour - "One Last Tour."

Nov 15, 2012, 09:00 ET from ABSOLUT VODKA

STOCKHOLM, Nov. 15, 2012 /PRNewswire/ -- With the sponsorship of Swedish House Mafia's "One Last Tour", running from November 2012 to March 2013, the collaboration will continue to evolve from the more than twenty-five million online views of the Swedish House Mafia track Greyhound – a track and music video created exclusively for ABSOLUT VODKA, which kicked off this impactful and exciting partnership last year. 

(Photo: http://photos.prnewswire.com/prnh/20121115/NY13713-a )
(Photo: http://photos.prnewswire.com/prnh/20121115/NY13713-b )

"We are thrilled to expand our relationship with Swedish House Mafia. They recently participated in an epic campaign for ABSOLUT, and now we set out to create a mind-blowing final tour together.  Music and cocktails go hand in hand, and we look forward to elevating an amazing music experience for more than 500,000 people around the world," says Jonas Tahlin, Vice President Global Marketing at The Absolut Company.

In addition to being the brand poured in the venues along the tour itinerary, ABSOLUT will partner with Swedish House Mafia to make every evening an extraordinary experience by arranging exclusive pre-parties and after-parties in selected cities; conduct exclusive interviews; and arrange meet and greet sessions for fans.  ABSOLUT will support the tour with a variety of promotional activities – from advertising and digital activation to exclusive in-venue/on-site consumer experiences. And of course, the band will perform Greyhound – the smash hit track created exclusively for ABSOLUT.

"When we opened Coachella with Greyhound, it felt like the world would lift off.  Our collaboration with ABSOLUT has been incredibly creative, and we are excited to see the relationship grow," say the members of Swedish House Mafia. 

Visit http://www.onelasttour.com for all tour dates and for additional information about Swedish House Mafia's "One Last Tour". 

Watch the ABSOLUT GREYHOUND music video at http://youtu.be/CmlRK8Da6GE.

Consumers can make their own versions of Greyhound at http://www.absolut.com/remix.

Visit http://www.media.absolutcompany.com for images, videos and more information about ABSOLUT GREYHOUND and other initiatives from ABSOLUT.

Notes to the editor:

  • The collaboration with Swedish House Mafia is the latest addition to a repertoire of more than thirty years of creative collaborations between ABSOLUT and leading artists in music, art and fashion, such as the recent collaborations with Spike Jonze, Cee-Lo Green and Jay-Z, as well as previous ones with Andy Warhol, Herb Ritts and Keith Haring.
  • The interest for Swedish House Mafia's final tour is extraordinary. All shows initially announced sold out instantly, and additional nights have been added in several cities. Tickets for the first two New York area shows at Madison Square Garden and Barclays Center were gone in less than eight minutes. The Chicago show sold out in five minutes, and in San Francisco, the announced show sold out in a record one minute. In the band's native city, Stockholm, Swedish House Mafia sold out the 35,000 capacity Friend's Arena three nights in a row. 
  • Swedish House Mafia recently released their second compilation album entitled 'UNTIL NOW' which crashed into the charts at number one in the UK, selling over 700K copies worldwide week one, and debuting at #1 on the iTunes Album Chart in an astounding 15 countries! The album forms the official soundtrack to 'One Last Tour' and is the follow up to their double gold-selling mix album 'Until One'. It includes the current single 'Don't You Worry Child' which recently debuted at number 1 in the UK charts selling an incredible 135k copies week one, officially making it the second highest selling week one single of 2012. 'Don't You Worry Child' has recently gone Platinum in Australia and is the trio's third Billboard Dance #1 in the USA, having also recently debuted in the US Airplay Top 40 and set to rise.

About The ABSOLUT Company
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, MALIBU, KAHLUA, Wyborowa, Luksusowa and Fris. ABSOLUT VODKA is the world's fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Ahus in southern Sweden. MALIBU is the number one coconut-flavoured rum in the world, sold in more than 150 countries. KAHLUA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head office is located in Stockholm, Sweden.