ATLANTA, March 28, 2011 /PRNewswire/ -- David Atkins, Chief Marketing Officer for Acceller, Inc., digital strategist and speaker delivered a presentation http://www.slideshare.net/acceller/acceller-presents-to-the-cable-industry to a group of cable operators during the 2011 CIS/Go2Broadband Summit in Atlanta earlier this month. His exposition was well received by cable industry leaders, as he detailed the lessons learned by alternative channels in the travel industry, and how that same model has been applied to the digital services industry.
Atkins has extensive experience in both industries, considering he was a founding shareholder at Expedia, Inc. He is also currently the chairman of America's chapter of Hospitality Sales and Marketing Association International, and he's a principal in Digital DNA Infusion, LLC www.digitaldnainfusion.com .
"It was a great honor to be asked to speak at this engagement," Atkins said. "These are experts in the industry, including marketing, sales and technology executives from some of the biggest cable operators in the country." Cable operators like Comcast, Cablevision, Charter, Cox and Insight were all represented at the annual Go2Broadband Summit.
The main focus point for Atkins was how the digital services industry can take the lessons learned by the travel industry and apply it to their own market. "Consumers desire comparison -- and it's natural for them to look for options in digital services just like they do in other avenues of their daily life," said Atkins. "Alternate channels in travel certainly translates well to alternate channels in digital service shopping."
Acceller's comparison shopping platform on http://www.digitallanding.com has been a leader in the digital services industry for years.
The CIS/Go2Broadband organization is a subsidiary of CableLabs.com and its primary goal is to enable alternate distribution channels, including retail, e-tail and other channels that companies like Acceller power.
Acceller is a leading aggregator of Internet, television, phone, and other digital services to consumers. Acceller's innovative comparison shopping platform enables customers to easily shop for digital services, compare offers, and place orders directly to leading providers; including Comcast, AT&T, Cox Communications, Verizon, Dish Network, and Charter Communications.
Acceller's innovative ecommerce platform powers consumer portals, including the Digital Landing resource for TV, Internet and related services, an XFINITY services locator [http://www.xfinityauthorizedoffers.com/], and an AT&T site for the latest U-Verse offers [http://www.attauthorizedoffers.com/].