Accor introduces ground-breaking Health to Wealth series

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SPOTLIGHTING A DIVERSE GROUP OF MORE THAN A DOZEN GLOBAL CHANGEMAKERS SUCH AS WIM HOF, SAASHA CELESTIAL-ONE, ALLIE BURNS, OLAF BLANKE, AND THIERRY MALLERET

PARIS, France, May 5, 2022 /PRNewswire/ - Accor, a world-leading hospitality group, today announced the launch of Health to Wealth, a new series exploring the current state of well-being and the defining issues of our time. Health to Wealth, which engages some of the leading thinkers of our era, kicks off today with a thought-provoking and informative podcast series, soon to be followed by an entrepreneurial start-up challenge in Paris in collaboration with VivaTech, and an insightful white paper later this year exploring the latest research in the areas of psychological and physiological health, societal structure and responsibility, global shifts, responses and predictions.

"The goal of hospitality is to provide a warm welcome, a spirit of caring, and a sense of well-being," said Emlyn Brown, Global Vice President, Well-Being, Accor. "As a global leader of hospitality, Accor has led the industry in moving wellness matters beyond the traditional walls of spas and fitness centers into everything we do – from hotel operations to food & beverage, room design and so much more. We are excited to debut Health to Wealth and take our mission of care to the next level, convening a diverse group of innovative minds to act as a positive force for change that we hope will inspire mental and physical wholeness and a greater sense of well-being in what is a very complex and ever-changing world."

The Health to Wealth podcast series was created by the Accor well-being team and curated by Well Intelligence. Well Intelligence is a UK-based international business advisory group that champions the relevance and cultural lifeblood that wellbeing investment brings; providing corporations and enterprise with insight and guidance in their quest to establish impactful wellbeing programs, transform company ethos and create healthier more sustainable communities.

"Accor is taking a powerful step forward to lead a global discourse among some of the world's boldest thinkers, at a time when the collective wellness of the world has never felt more shaken," said Anni Hood, CEO, Well Intelligence. "At Well Intelligence, we believe that sometimes a more radical approach is necessary to inspire a revolutionary shift, in perspective and beyond."

The first four Health to Wealth podcast episodes are now available, featuring Wim Hof discussing democratic access to health and the power of the breath (Putting Mind Over Matter). Kate Cook will address the impact of nutritional health on business performance (Super Powered Through Strategic Nutrition); Saasha Celestial-One will outline her grassroots, real-world response to waste (Sharing A Recipe To Reduce Food Waste); and Manuel Muniz on the subject of technology, its impacts and strategic possibilities (Turning The Digital Tide).

"We're all on this planet together, and when part of us isn't doing well or isn't properly nurtured, then it affects our entire collective organism. And that, to me, felt like a very natural way to think about the social and human and planetary interconnectedness that is coming to light in this Health to Wealth series," said Saasha Celestial-One, founder of OLIO, the global food sharing app that is revolutionizing food waste and community service, and one of the Health to Wealth contributors.

"The macro well-being perspective that Health to Wealth is examining is essential," added Manuel Muniz, Provost of the IE University in Madrid, former Secretary of State for Global Spain, and contributor to Health to Wealth. "I'm glad these discussions are taking place now, given the general state-of-affairs of the world. I believe this is the right time to address these matters."

Additional podcast episodes will be released throughout May and June 2022, featuring such mind-opening discussions as:

• Thierry Malleret on well-being, changing values and global macro forces
• Oli Patrick & Harry Jameson on fitness, resilience and countering stress
• Olaf Blanke on how our body sense is governed by neuroscience  
• Julian Ranger on why everyone should look after their own personal data
• Allie Burns on investing in the entrepreneurs who can make a social impact
• Ali Parsa on virtual doctors and the AI revolution in healthcare

The Health to Wealth podcast series is available on all major podcast platforms, healthtowealthbyaccor.com and Accor's website.

ABOUT ACCOR

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

SOURCE Accor