PARIS, Jan. 23, 2019 /PRNewswire/ -- As part of a multi-year partnership, AccorHotels, a world-leading travel and lifestyle group, is entrusting legacy fashion and luxury lifestyle media brand, L'Officiel, with the content creation and management of the magazines for four of AccorHotels' internationally renowned luxury and premium hotel brands. Beginning today, L'Officiel Voyage International, a luxury travel brand of Jalou Media Group, will work in partnership with AccorHotels to create print publications as well as digital assets for use online and in social media for Raffles, Fairmont, Sofitel and Pullman hotel brands. AccorHotels and L'Officiel Voyage International will also partner to produce the MGallery brand's unique publication that serves as both a magazine and presentation of the MGallery hotel collection.
L'Officiel Voyage International and AccorHotels will together be reimagining the current publications for Raffles, Fairmont and Pullman, as well as launching the first magazine for the Sofitel brand. L'Officiel Voyage International will now be entrusted with creative conception, editorial production, advertising sales, printing and distribution for each title. Each title will be assigned to an editorial team, responsible for creating original content in tune with each hotel brand's identity, as well as a sales and an audience team, tasked with growing each publication's advertising revenue and online presence. Each title will be released on a semiannual basis, with the exception of MGallery, which will have an annual edition. The first issues will be released in the Spring of 2019 and will be distributed internationally in each of the rooms of each hotel brand.
"We are very proud of this collaboration and the trust given to L'Officiel Voyage International by AccorHotels, one of the world's leading hotel groups," said Benjamin Eymère, CEO of Jalou Media Group and publisher of L'Officiel Voyage International. "We are pleased that AccorHotels recognizes the editorial voice of our brand and our expertise in the luxury and lifestyle space, and we're thrilled to be able to collaborate with AccorHotels to curate the best quality content for their guests."
"We are very pleased to work with Jalou Media Group on AccorHotel's luxury and premium brand magazines. Jalou's expertise in journalism in the luxury sector, combined with its international presence and capacity for innovation, will contribute to strengthening our content approach and delivering the highest quality content to our guests and clients." Chris Cahill, Deputy CEO AccorHotels and CEO Luxury and Premium Brands
L'Officiel Voyage International is a brand of Jalou Media Group, which also publishes L'Officiel, L'Officiel Hommes, L'Officiel Art International and Jalouse. The semiannual publication distributes over 120,000 copies in Europe, the United States and Asia. L'Officiel Voyage International is launching a dedicated digital channel on the platform lofficiel.com in the Spring of 2019. This platform will be produced with the international network (400 contributors) of Jalou Media Group.
The partnership agreement with AccorHotels will further allow L'Officiel to grow its global advertising offerings in the travel space by adding a new audience, via AccorHotels' publications, to L'Officiel's existing 5 million unique visitors / readers per month worldwide.
About Jalou Media Group:
Founded in 1921, Jalou Media Group is a family owned media group based in Paris, France. The group has, over the decades, adopted an international dimension and gradually added other brands and products to its portfolio. Today, with 60 titles distributed in 33 countries and its international digital platform (lofficiel.com), the group is establishing itself as the premiere media brand for fashion, luxury and lifestyle.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,600 hotels, resorts and residences across 100 different countries.
With an unrivaled portfolio of internationally renowned hotel brands encompassing the entire range from luxury to economy, from upscale to lifestyle and midscale brands, AccorHotels has been providing savoir-faire and expertise for more than 50 years.
In addition to its core hospitality business, AccorHotels has successfully expanded its range of services, becoming the world leader in luxury private residence rental with more than 10,000 stunning properties around the world. The Group is also active in the fields of concierge services, co-working, dining, events management and digital solutions.
Relying on its global team of more than 250,000 dedicated staff, AccorHotels is committed to fulfilling its primary mission: to make every guest Feel Welcome. Guests have access to one of the world's most attractive hotel loyalty programs - Le Club AccorHotels.
AccorHotels plays an active role in its local communities and is committed to promoting sustainable development and solidarity through PLANET 21 Acting Here, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
From 2008, the AccorHotels Solidarity Endowment Fund has acted as a natural extension of the Group's activities and values, helping to combat the social and financial exclusion experienced by the most disadvantaged members of society.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market in the United States.
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Raffles - 12 Hotels in 11 countries
Fairmont - 76 Hotels in 26 Countries
Sofitel - 120 Hotels in 45 Countries
MGallery - 91 Hotels in 26 Countries
Pullman - 123 Hotels in 35 countries