AccorHotels Trusts Travelsify Hotel DNA Data to Power Personalization
LUXEMBOURG and NEW YORK, November 15, 2016 /PRNewswire/ --
Hotel DNA platform Travelsify will enable a new way for AccorHotels.com to inspire, search and personalize according to local and cultural experiences.
Travelsify, the Hotel DNA content platform for booking personalization, today announced that AccorHotels, a world-leading travel and lifestyle group, is trusting Travelsify hotel experience defining metadata to power its next-generation search and personalization services.
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This collaboration marks the first step for Travelsify in working with global hotel booking platforms that need to shift from rigid hotel-amenity-checkbox-search to trustworthy, user-relevant and differentiating information, so travelers can easily and quickly find the hotel experience they want.
Travelsify is a data-driven startup that has generated Hotel DNA attributes reflecting the guest experience and cultural perceptions in hotels worldwide by analyzing more than 100 million natural language traveler and expert reviews.
Every hotel is characterized by a unique weighted sequence out of 30 experience attributes that matter to travelers: cosy, spacious, stylish, bright, gourmet, views, vintage, classic, zen, nightlife, luxury, design, etc. To reflect the cultural variances in hotel perception, Travelsify has created the Geo-targeted Hotel DNA per country for more precise and trustworthy data.
"We now live in a world of experiences, not products anymore," said Bruno Chauvat, CEO at Travelsify. "Each hotel delivers a unique experience. But online booking platforms still rely on old-fashioned amenities to describe hotels while travelers are sharing reviews about cosy atmospheres, shabby-chic decoration or spectacular views. The industry needs to shift to powering search and personalization with hotel experience defining metadata in natural languages. AccorHotels is a leading player with a digital disruption mindset. I am thrilled to partner with AccorHotels teams to make their guests feeling welcome on all apps and touch points with advanced hotel experience data that they can trust and intuitively rely on."
"AccorHotels offer a wide range of brands and hotel experiences worldwide," said Romain Roulleau, senior vice president for E-Commerce & Digital Services at AccorHotels. "We are a global player but local peculiarities and cultural perceptions of our hotels are of outmost importance to us. By seamlessly integrating Travelsify Hotel DNA data to our hotel search and personalization results, we will inspire travelers and give them even more trustworthy information to select the right hotel experience: the one matching their taste and expectations at a precise moment."
Travelsify has been selected by The Phocuswright Conference 2016 as a market changing innovator in the travel industry. The startup will be showcasing at The Phocuswright Innovation Summit in Los Angeles on Tuesday, November 15, 2016 at 3:30pm PST.
A live streaming and on-demand video will be available at http://pcwi.phocuswright.com/2016-Online-Ticket.html.
About Travelsify
Personalization is about trust and hotels are about experiences, not products anymore. So Travelsify created world's first Hotel DNA content platform that characterizes every hotel by a unique weighted sequence of experience defining metadata. By analyzing over 100 million natural language traveler and expert reviews, Travelsify has extracted 30 key Hotel DNA attributes that matter to travelers when booking hotels. Travelers can now reliably search and compare hotels worldwide to find the experience they want. Travelsify delivers Geo-targeted and Seasonal Hotel DNA metadata to online booking platforms, hotel groups, travel personalization engines and AI or voice-based search travel bots. Travelsify is a privately held company based in Luxembourg (Europe) and New York City (USA). For more information, visit http://www.travelsify.com.
SOURCE Travelsify
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