STATE COLLEGE, Pa., Nov. 15, 2016 /PRNewswire/ -- AccuWeather, the global leader in weather information and digital media, has strengthened its mission of saving lives, protecting property, and helping people prosper, with the launch of AccuWeather Ready - a new year-round weather preparedness program that focuses on keeping people safe and informed.
In addition to 24/7 weather information and updates with Superior Accuracy™ on the AccuWeather Network, AccuWeather.com, and award-winning AccuWeather mobile apps, the AccuWeather Ready program features new weather preparedness tools including in-app push notifications, personalized weather preparedness plans, tailored emergency kits with detailed shopping lists, educational weather news and videos, an easy-to-use toolkit with actionable safety tips, and more, making AccuWeather the go-to resource that people rely on for winter and year-round weather safety.
"With the most accurate, detailed, and actionable weather information by exact GPS location, AccuWeather is uniquely able to hyper-localize the weather and provide the best preparedness focus that saves lives," said Barry Lee Myers, Chief Executive Officer at AccuWeather. "With the most accurate weather forecasts and warnings in the world, plus new AccuWeather Ready tools full of helpful tips and resources, guidelines on how to stay safe, and critical life-saving weather information, we give people everything they need to be ready for severe weather."
The most trusted weather brand worldwide, AccuWeather delivers breaking weather news and life-saving information people need with Superior Accuracy. AccuWeather Ready takes this commitment even further to educate, inform, and arm people with new weather preparedness updates and tools when it matters the most, personalizing the weather so people can improve their lives. With AccuWeather Ready, consumers will be prepared for the most significant weather events ahead including winter storms, hurricanes, tornadoes, flooding, summer heat, and more.
Since 1995, hundreds of floods, storms, heat waves, and droughts have left more than 600,000 people dead and 4.1 billion injured or homeless around the world, according to the United Nations. By providing the most accurate and most effectively communicated forecasts worldwide, focused on impacts – telling people how, why, and what they need to do in order to save lives and minimize losses – AccuWeather has saved tens of thousands of lives and prevented tens of billions of dollars in property damage.
The AccuWeather Ready program demonstrates AccuWeather's continued leadership and commitment as a U.S. National Oceanic and Atmospheric Administration (NOAA) Weather-Ready Nation Ambassador. AccuWeather was named one of NOAA's first Ambassadors in the weather enterprise initiative, launched in 2014 to recognize organizations committed to helping the nation be better prepared for, respond to, and recover from weather-related disasters. AccuWeather and NOAA have partnered for many years. The company has supported NOAA and National Weather Service (NWS) budgets in testimony and presentations before the United States Congress and with the Office of Management and Budget, as well as other federal agencies. Additionally, AccuWeather has been a long time cooperation partner with NOAA and Barry Lee Myers has served as a Special Advisor to three Directors of the NWS.
About AccuWeather, Inc. and AccuWeather.com
Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy™ with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs book – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
Visit www.AccuWeather.com for additional information.