AccuWeather Keeps you Fashionable with New MinuteCast, the Must-Have Accessory for All Seasons

STATE COLLEGE, Pa., Sept. 4, 2014 /PRNewswire/ -- AccuWeather, the global leader in digital weather information, provides a fresh new approach to preserving fashion-forward styles with MinuteCast® at this week's 2014 Fashion Week in New York. Rain or shine, the AccuWeather MinuteCast Storm Squad will be on hand with umbrellas and mobile phones ready to forewarn and forearm the luminaries of the fashion world against any possible precipitation.

AccuWeather MinuteCast provides patented minute-by-minute, highly localized weather forecasts to keep event attendees informed on exactly when precipitation will start and stop at their precise street or GPS locations.  Now, deciding what to wear and safeguarding your style is easier than ever in all kinds of weather with this innovative new pinpointed forecast.

MinuteCast is available free on AccuWeather apps across all major mobile devices – just download the app on your phone and click "Get MinuteCast".  The feature's interactive design pinpoints precipitation by the minute for the next two hours.  AccuWeather MinuteCast is also available on the AccuWeather.com web and mobile sites.

According to AccuWeather, New York's forecast calls for sunshine as the event kicks off, but forecasters warn that rain could dampen festivities over the weekend.        

To help Fashion Week attendees stay one step ahead of possible precipitation and navigate sudden showers that could dampen the most current couture, the AccuWeather MinuteCast Storm Squad will be near the site of the runway shows throughout the day at Lincoln Center on September 4 and 5.  No matter what the weather brings, AccuWeather will be there for the big event providing umbrellas, answering questions, and demonstrating MinuteCast's essential, style-saving features.

About AccuWeather, Inc. and AccuWeather.com
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is a recognized expert in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry.

Visit www.AccuWeather.com for additional information.

For more information contact:
Justin Roberti / 814.235.8756 / [email protected]
AccuWeather, Inc. / 385 Science Park Road / State College, PA 16803

Sara Ball / 415.318.4367 / [email protected]
Golin / 600 Battery Street / San Francisco, CA 94111

Photo - http://photos.prnewswire.com/prnh/20140904/142827

SOURCE AccuWeather