IRVINE, Calif., Dec. 16, 2015 /PRNewswire/ -- Acorns, the fastest-growing investment app with nearly 600,000 accounts created in just over a year, today announced Jennifer Barrett is joining the company as Vice President of Editorial and Founding Editor of Grow, a new digital magazine featuring exclusive original content that informs and educates millennials who want to be financially successful.
"Millennials are engaged consumers committed to achieving their long-term financial goals, and Acorns is all about helping them get ahead on a daily basis," said Barrett. "An important part of delivering on this promise is helping them understand and navigate the many small decisions that can have a big impact on their personal finances. With Grow, we're going to do just that."
An award-winning financial journalist, Barrett brings more than 15 years of print and digital media experience to her role, having most recently served as Personal Finance Editor for CNBC Digital. She was previously Senior Vice President and Editor-In-Chief at DailyWorth, a financial media company serving women. Prior to DailyWorth, she was General Manager of the Women & Teens Group at Hearst Digital, overseeing the Cosmopolitan, Redbook and Seventeen sites. Barrett is the co-author of two personal finance books and has covered financial topics for publications including the Wall Street Journal, New York Times, Washington Post, Worth, Money and Newsweek, where she was a writer and editor for seven years.
"Jennifer is a great asset to the Acorns team as we build Grow into a go-to resource for the millions of young adults seeking to better manage their money," said Jeff Cruttenden, co-founder of Acorns. "Our goal has always been to eliminate the barriers that have traditionally made starting to invest so daunting, empowering the next generation to enjoy financial freedom."
Grow will feature multimedia content that motivates, educates and inspires readers to better manage their finances with everyday decisions that help their money grow over time. Optimized for the mobile experience, the content is accessible for free, with personalized delivery options available to those who sign up at https://www.acorns.com/grow/sign-up.
Acorns is the fastest growing savings and investment app. It allows people to round up their daily purchases and automatically Invest the Change® into a commission-free diversified portfolio of index funds offered by the world's top asset managers (Vanguard, Blackrock and PIMCO). Founded in Newport Beach, California by father and son team Jeff and Walter Cruttenden, Acorns provides a simple entry-point for anyone to get started using the Acorns app on iPhone or Android. The app and financial engine were built with natural human behavior in mind to help inspire realistic investment strategies that can be held for the long term. Customers accumulate fractional shares and automatically save and invest into a portfolio constructed by world-renowned Nobel Laureate economist Dr. Harry Markowitz. Acorns' smart portfolio algorithms automatically work behind the scenes, helping people build wealth naturally, pennies at a time. From Acorns mighty oaks do grow.