Acorns Launches Acorns Early To Give Every Child Financial Access Beginning at Birth

An expansion of Acorns financial wellness system, Acorns Early is the easiest way to invest in a child from birth, and stick with it in the background of life.

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Acorns

Jun 30, 2020, 08:00 ET

IRVINE, Calif., June 30, 2020 /PRNewswire/ -- Acorns, the country's fastest growing financial wellness system helping over 7.7 million Americans save and invest for the future, announced the launch of Acorns Early. In under 3 minutes, parents, guardians, family, and friends can easily open an Early account, and automatically invest for a child's future—from delivery room to dorm room. To support those impacted by the coronavirus pandemic, Acorns will provide Acorns Early free to babies born in 2020.

To support those impacted by the coronavirus pandemic, Acorns will provide Acorns Early free to babies born in 2020.

With Early, a UGMA/UTMA account, Acorns financial wellness system now provides the tools to save and invest beginning at any age. Early funds can be used for anything that benefits the child, and custodians may see tax advantages while they invest, before easily transferring the account when the child is an adult. Acorns Early features automated Recurring Investments, an interactive Potential graph to view the power of compounding, exclusive Found Money offers, and custom financial literacy content, developed in partnership with CNBC. As part of the release, Acorns has introduced a $5 monthly tier, Acorns Family. Customers in this tier get Acorns Early, plus all-in-one investing, retirement, and checking accounts, Smart Deposit, personalized insurance options, and tools to earn more money. To support as many families as possible, Acorns will allow multiple children per Family account, at no added cost.

"We have always been guided by our mission to look after the financial best interests of the up-and-coming," said Acorns CEO, Noah Kerner. "If we begin as early as birth, we have the opportunity to change the financial outcomes of an entire generation."

To support its goal of 1 million Acorns children in one year, and boost customers on their family's financial wellness journey, the company is kicking off a referral campaign today. Any new Early customers will receive a $50 bonus investment for every friend they refer, and each friend will receive a $10 bonus.

"Early is special for me as a mom, but it feels even more important this year," said Kennedy Reynolds, mother of three, author of the children's book, "Grow Your Oak," and Acorns Chief Brand Officer. "Alongside our customers, we can level the playing field, and get our kids financially ready for whatever comes their way."

About Acorns:
Acorns is the country's fastest growing financial wellness system in the U.S. with more than 7.7 million accounts. Its easy-to-use, mobile-first technology makes it simple for anyone to set aside and invest life's spare money. Acorns allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some of the world's top asset managers (including Vanguard and BlackRock). Customers grow their wealth in one of five portfolios constructed with help from world-renowned Nobel laureate economist Dr. Harry Markowitz. Acorns' smart portfolio algorithms automatically work in the background of life, helping users build wealth naturally, pennies at a time. From Acorns mighty oaks do grow.

Acorns is accessed simply and easily via the app for iPhone, Android or desktop.

Visit Acorns.com for more.

Press Contact:
Jessica Schaefer
[email protected]
585.233.0321

SOURCE Acorns