Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap

"As consumers shift to digital-first experiences, it's essential for businesses to deliver personalized and connected experiences at each stage of the customer journey," said Dennis Self, CEO of Acoustic. "With our drag-and-drop interface, we deliver enterprise-grade capabilities that help marketers be more efficient, effective, and relevant. Now, brands can engage with consumers through a privacy-first, multichannel approach to boost brand awareness, loyalty and grow customer lifetime value. It is sophistication made simple."

According to McKinsey & Company, the majority of consumers will engage with multiple channels during the average customer journey. But many brands are constrained by a traditional, siloed channel approach that fails to deliver seamless experiences across a variety of channels and struggle to respond to fast-changing consumer behaviors. Acoustic's Multichannel Composer enables brands to engage with consumers at each stage of their journey – easily composing campaigns with relevant messages and branding across preferred channels – with connected experiences that drive acquisition, engagement, retention and ultimately, loyalty and customer lifetime value.

"Multichannel Composer has helped our team be more efficient and effective by giving us the ability to seamlessly manage campaign creation in-house, without relying on outside design or coding resources," said Mary Ruxton, Direct Marketing Manager of Lakeland, a UK-based leader in kitchenware and home goods. "With the drag-and-drop capability, we can quickly and easily create campaigns with our existing team."

With Multichannel Composer, marketers can quickly create personalized, multichannel campaigns at scale with the following benefits and capabilities:

• Personalized content at scale: From simple, rules-based "if-then" scenarios to more complex data-driven content, Multichannel Composer supports the needs of all marketing teams to create hyper-personalized content – without involving technical or data teams.
• Expanded multichannel engagement: Reach consumers across email, SMS, MMS, WhatsApp, and through web forms with built-in, end-device previews. Android, iOS and smart watch previews are available for mobile messages specifically.
• Zero-code composer: Intuitive interface with drag-and-drop capabilities to rapidly create high-quality, responsive messages across devices, without coding or developer support. Content can be seamlessly re-used across channels.
• Forms for privacy-first personalization: Capture zero-party data with web form composing capabilities, enabling marketers to create engaging campaigns based on consumer preferences.
• Self-serve segmentation: Easily create granular segmentations from available data sources – such as customer relationship management (CRM), customer data platform (CDP) or data management platform (DMP) solutions – without support from outside teams.

Multichannel Composer is now available on the Acoustic Marketing Cloud. For more information and to schedule a demo, visit acoustic.com/products/multichannel-composer or contact your Acoustic sales executive.

Acoustic Marketing Cloud offers a multichannel engagement platform that helps businesses connect with consumers through hyper-personalized journeys across a variety of channels including email, web, mobile push, SMS, MMS, social media, print and more. We provide an integrated suite of applications that includes campaign execution, content management, personalization and marketing analytics.

Acoustic Marketing Cloud delivers over 120 billion personalized messages each year to consumers worldwide. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products.

Acoustic, L.P. helps businesses close the digital experience gap by giving them a holistic view into the customer experience and enabling them to deliver personalized experiences based on consumer needs and preferences. The Acoustic portfolio of companies helps businesses across industries to grow customer lifetime value with award-winning technology and unbeatable client success teams.

Acoustic Marketing Cloud offers a multichannel engagement platform that helps businesses connect with customers through hyper-personalized journeys in their channel of choice including email, web, mobile push, SMS, MMS, social media, print and more.

Tealeaf by Acoustic provides digital customer experience insights that enable teams to quickly identify, recreate, diagnose, prioritize and fix customer experience friction in real time.

DemandTec by Acoustic delivers an AI-powered lifecycle pricing, promotion and markdown platform that helps retailers and their suppliers to improve customer perception and profitability across all retail channels – in-store, online and offline.

Learn more about the Acoustic portfolio at www.acoustic.com.

SOURCE Acoustic, L.P.