LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- ActiveVideo® today extended the power of Cloud UIs for pay-TV providers, online video providers and the CE industry, unveiling new functionality that enables its CloudTV™ software platform to deliver web-style interactive TV advertising at scale.
The introduction of CloudTV™ AdCast, an interactive ad distribution software platform, frees television advertising and T-commerce applications from device dependencies. It enables ads written once in HTML5 – including existing Web ads – to ubiquitously provide advertisers with a consistency of experience on set-top boxes (STBs) and connected devices. CloudTV AdCast enables pay-TV providers to deliver interactive TV ads to entire service footprints and allows connected device manufacturers to monetize devices after the point of sale.
In tandem with BrightLine, ActiveVideo is in-market with delivery of targeted, interactive, measurable ads from major consumer financial and cosmetics brands, using CloudTV AdCast and BrightLine's In-Television™ solution.
ActiveVideo will be demonstrating CloudTV AdCast and other applications of Cloud UIs in a private suite at the Renaissance Las Vegas hotel January 7-10.
"The fragmentation and limitations of connected devices and set-top boxes have kept television advertising largely frozen in time and have restricted the personalization, interactivity and metrics that are driving the growth of Web ads," said Jeff Miller, president and CEO of ActiveVideo. "Using CloudTV AdCast's 'write once, deploy everywhere' environment, pay-TV and online video providers can generate new revenues from interactive ads on STBs and connected devices; connected device manufacturers can monetize devices after the point of sale; and advertisers can use the same creative – including full interactivity -- across multiple devices at scale."
CloudTV™ AdCast Product Highlights
CloudTV AdCast decouples advertisements from device limitations, enabling rich-media interactive ads to be rendered in the cloud, streamed irrespective of graphics, memory and processing power of devices and navigated via existing remote controls. The three features specifically built for CloudTV AdCast include:
- A Data Manager that collects data and metrics for advanced analytics, allowing publishers and brands to better understand consumers' engagement with ads;
- A Network Optimizer that ensures low-latency, reliable ad delivery and bandwidth efficiency over unmanaged networks; and
- Security that enables firewall and sandboxing capabilities for third-party ad delivery.
The first ActiveVideo product to be available under a Service (SaaS) business model, CloudTV AdCast can be hosted by pay-TV or online service providers within their own data centers or by ActiveVideo in a fully virtualized, enterprise-class cloud environment.
Available on more than 10 million devices in the United States and abroad, CloudTV is being used to improve and expand user experiences for multiple pay-TV providers -- including Charter Communications, Liberty Global, Cablevision Systems, Ziggo, Oceanic Time Warner Cable and others – as well as a multi-stage trial with Comcast. CloudTV also is powering advanced user experiences on Philips-brand NetTVs and Roku devices.
ActiveVideo® is a Silicon Valley company that harnesses the power of the cloud to accelerate multi-platform television experiences. The company's anchor technology enables Pay-TV Operators, Online Video Providers and connected device Manufacturers to deliver advanced user experiences – irrespective of device dependencies -- by rendering the UI in the cloud. The company's flagship platform – CloudTV™ -- frees the service provider from device dependencies that limit reach and fragment user experiences across diverse device platforms. Using a "write once, deploy everywhere" approach, CloudTV eliminates the need to write content services, advertising and T-commerce applications for countless device makes and models, resulting in lower operational cost and faster time to market. ActiveVideo is based in San Jose, CA, with offices in Los Angeles and Hilversum, the Netherlands. For more information, visit www.activevideo.com; find us at www.facebook.com/ActiveVideo; follow us at www.twitter.com/activevideo.