Actress Chloe Grace Moretz lends her support for Trick-or-Treat for UNICEF

Chloe Grace Moretz takes time to encourage others to give back this Halloween

NEW YORK, Sept. 10, 2012 /PRNewswire-USNewswire/ -- Critically acclaimed actress Chloe Grace Moretz, of films such as Dark Shadows, Hugo, 500 Days of Summer and Let Me In is taking time this Halloween to lend her support for the 62^nd annual Trick-or-Treat for UNICEF campaign. One of the longest-running youth engagement campaigns in America, Trick-or-Treat for UNICEF enables kids to make a positive impact on the world by helping other kids in a fun and important way.

"Halloween is such a fun time of year. I love dressing up and taking part in festivities," said Moretz. "That's why I can't think of a better way to honor this annual tradition than by supporting UNICEF, an organization that has saved the lives of millions of children across the globe. Trick-or-Treat for UNICEF gives kids the freedom to choose how they'd like to express their support through a variety of activities."

For the first time in campaign history, kids will have the chance to design their own collection boxes. Original designs may be submitted online at trickortreatforunicef.org, and winning designs in three categories will become part of a limited edition collection for next year's campaign. The "Create-a-Character" contest will run from Sept. 1 through Oct. 26.

In line with the contest, Moretz will be designing her own Trick-or-Treat for UNICEF collection box and will post her design online at trickortreatforunicef.org in October.

Chloe Grace Moretz joins a long list of celebrity supporters including Heidi Klum, Selena Gomez, Sarah Jessica Parker, Alyssa Milano, Meg Ryan, Katie Couric and other notables who have served as spokespersons for Trick-or-Treat for UNICEF.

"We couldn't be more pleased to have Chloe's support for this year's campaign. Not only is she a talented young actress, she is representative of the spirit and ingenuity displayed by generations of Trick-or-Treat for UNICEF supporters," said President and CEO of the U.S. Fund for UNICEF Caryl Stern. "We have been fortunate to receive overwhelming support from some of the country's most talented entertainers. From our very first supporter, comedian Danny Kaye in 1955 to last year's Trick-or-Treat for UNICEF Ambassador Heidi Klum, we're proud to add Chloe to our esteemed roster."    

To date, more than $167 million has been raised in support of UNICEF's lifesaving programs worldwide. This fall a new cast of characters will be featured on individual collection boxes, transforming the iconic orange box in a way that allows children to express themselves while helping to raise funds for those in need around the world. A monster, black cat, princess, pumpkin, vampire and a witch are among the new selection of characters this year.

To order Trick-or-Treat for UNICEF collection boxes and fundraising kits which include blank collection boxes, visit trickortreatforunicef.org or call 1-800-FOR-KIDS through Oct. 26. Supporters can donate $10 to Trick-or-Treat for UNICEF on their smart phone by texting the word "TOT" to UNICEF (864233).

About UNICEF
The United Nations Children's Fund (UNICEF) works in 190 countries and territories to save and improve children's lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States. Together, we are working toward the day when zero children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.

SOURCE U.S. Fund for UNICEF