Actress Kim Cattrall Reveals Her Secret to Younger Looking Body Skin

CINCINNATI, Jan. 13, 2011 /PRNewswire/ -- Award-winning actress Kim Cattrall is revealing one of her most unexpected beauty secrets: she swapped her body products and upgraded to Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion for softer, smoother and younger looking skin after one use.  The striking star, best known for portraying Samantha Jones on Sex & The City, is now encouraging women to follow her lead and demand more from their body products to achieve a youthful appearance from head to toe.  

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"As an actress, Kim works hard to look her best on and off the big screen. We are thrilled that the Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion are essential parts of Kim's beauty routine," said Joe Arcuri, Vice President, North America Female Beauty, Procter & Gamble.  

"It's important that I keep my body skin looking smooth and radiant," said Kim.  "Now that I've swapped to Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion, it's never been easier to achieve firm skin that looks younger after just one shower."

In a study conducted by evolutionary biologist Dr. Bernhard Fink, the impact of body skin's appearance was explored in relation to perception of age. The study indicated that, when judged independently from the face, your body skin, if maintained, is perceived up to 10 years younger than your face and adds to the overall perception of youthfulness.  Dr. Fink's findings signal the importance of body skin and that looking young requires taking care of both your face and your body skin – and women agree.  During a recent P&G survey of over one thousand women ages 35 and older, 93% believed that looking young requires taking care of both your face and body skin, however a staggering 80% had never heard of anti-aging body wash products.

Harnessing the power of Total Effects skin care, Olay developed the Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion with innovative formulas that go beyond basic cleansing and moisturizing to remove dry skin cells and improve skin elasticity for younger looking skin. Designed to fight the seven signs of aging all over the body, the Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion help to improve skin's elasticity in seven days and provide radiant skin in just one month.  

No stranger to the spotlight, Kim Cattrall continually works to keep her body looking young and healthy. The Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion can now be credited as one of the acclaimed actress's top beauty secrets for maintaining her famous physique.

To find out more about Kim's partnership with Olay, log on to www.facebook.com/olay or check out www.olay.com to explore the brand's collection of body products for women of all ages, including the now available Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and coming in February, the accompanying Body Lotion .

About P&G Beauty & Grooming    P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday.  With 8 billion dollar brands and products available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

SOURCE P&G