Acuity Sales Decision Science Announces Acuity3D on Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace

SAN FRANCISCO, Oct. 13, 2014 /PRNewswire/ -- Dreamforce 2014 – Acuity Sales Decision Science, Inc. today announced it has launched Acuity3D (Data-Driven Decisions) on the Salesforce AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. Acuity3D simplifies and manages the complexity of applying data science and predictive analytics to sales processes, so that value-added insights can be identified and acted upon through the Salesforce1 Platform – to increase sales.

Acuity3D provides sales teams with a flexible enterprise application platform to deliver actionable insights and proactive recommendations in the following areas:

• Sales Forecasting
• Prospect and Customer Targeting
• Customer Retention
• Product Up-Sell and Cross-Sell

Integrated with the Salesforce1 Platform, the social, mobile and cloud customer platform built to transform sales, service and marketing, Acuity3D, is currently available on the AppExchange at www.appexchange.com.

Acuity3D Key Features
Acuity3D makes predictive and prescriptive applications for sales teams into scalable, sustainable capability that can be managed by business users. It is powered by AcuitySAGE (sales analytics and guidance engine), a proprietary, cloud-based Big Data analytical platform for insight and knowledge generation, validation, delivery and management. Acuity3D follows a four-step process to provide value to sales teams:

1. Context: Where am I vs. the sales goal? (Sales forecast)
2. Recommendation: What are my next best actions? (Prescriptive analytics)
3. Justification: Why should I follow the recommendation? (Intuitive insight visualizations)
4. Action: How can I take action? (Direct call/email/text and Salesforce task integration)

Acuity3D provides the following business benefits:

• Increases sales by identifying the most productive next best actions for sales reps to take to achieve their goals
• Empowers sales teams to make data-driven decisions based on simple, real-time, personalized insights  
• Enables immediate, targeted engagement with customers and prospects via mobile devices and the Salesforce1 Platform
• Improves data quality by automatically logging rep actions as completed Salesforce tasks and collecting sales team insights about customers, prospects and deals
• Aligns sales plans with rep effort by monitoring and visualizing sales actions by activity type and account segment
• Saves time and money compared to custom enterprise Big Data application development

Comments on the News

• "Companies are looking to transform the way they connect with customers, partners and employees to thrive in today's connected world," said Ron Huddleston, senior vice president, ISV & channel, salesforce.com. "By leveraging the power of the Salesforce1 Platform, Acuity3Dprovides customers with the proven social, mobile and connected cloud technologies to accelerate business success."
• "We've been working with Acuity over the last two years as they developed Acuity3D," said Ken Bradley, CEO of Eschenbach Optik. "Using data science to focus our sales team on the highest potential prospects has reversed the trend of new customer sales from a negative to a positive 10% growth in a declining market – a significant development for the company. We've realized tremendous upside from our new data-driven organic growth process – and what I really like is that we're just getting started."
•  "Acuity3D is a breakthrough application that puts the power of data science into the hands of customer-facing teams," said Oliver Churchill, co-founder and CEO of Acuity. "As a former sales rep, manager and sales operations leader, I always wanted to make the sales process more data-driven and efficient, but got hung up on real-time data integration, statistical modeling and scalable technical infrastructure. Acuity3D solves those difficult problems to deliver simple, powerful, real-time, personalized recommendations to the people who can add the most value – sales reps."

About Salesforce AppExchange
Salesforce AppExchange is the world's leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,200 partner apps and more than 2.4 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business.

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Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.

About Acuity Sales Decision Science
Acuity Sales Decision Science, Inc. is a sales applications company that puts the power of data science in the hands of front line sales teams – so they can make data-driven decisions and sell more.

Acuity is a member of the salesforce.com ISV Partner Program. Learn more at AcuitySDS.com. 

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Media Contact:
Acuity Marketing
774-469-0404 
[email protected]

SOURCE Acuity Sales Decision Science