Acura Announces January Sales Results

Acura Up 11.6 Percent, Led by Light Truck Sales

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Feb 01, 2011, 03:21 ET

TORRANCE, Calif., Feb. 1, 2011 /PRNewswire/ -- Continuing the momentum from 2010, Acura light trucks again led monthly sales for the start of 2011 with 4,268 units sold— up 32.1 percent. The top selling Acura in January was the MDX luxury SUV that sold 3,127 units, up 32.6 percent. Acura's total monthly sales were 7,961 vehicles, up 11.6 percent based on daily selling rate (DSR)*.

(Logo: http://photos.prnewswire.com/prnh/20100923/ACURALOGO)

"Acura is in the thick of an extremely competitive luxury market as the economy slowly recovers," said Jeff Conrad, vice president of Acura sales. "Achieving 12 straight months of double-digit sales increases is an accomplishment we can be really proud of."

The RDX crossover SUV was Acura's next best selling light truck with 993 units sold, an impressive 41.9 percent increase based on DSR. Acura car sales were led by the TSX sports sedan with 1,941 units sold, a 7.5 percent increase compared to January 2010 sales. The TL performance luxury sedan tallied 1,592 units sold, a sales decrease of 19.8 percent. Acura total car sales for January were 3,693 units, down 5.4 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate (DSR) is calculated with 24 selling days for both January 2010 and January 2011.

Year-to-date sales based on 24 days for 2010 and 2011.

American Honda Vehicle Sales For January 2011
	Month-to-Date			Year-to-Date
	January	January	DSR**	January	January	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
Acura Division Total	7,961	7,132	11.6%	7,961	7,132	11.6%
TL *	1,592	1,986	-19.8%	1,592	1,986	-19.8%
TSX	1,941	1,806	7.5%	1,941	1,806	7.5%
Memo: TSX Wagon	205	0		205	0
RL	160	110	45.5%	160	110	45.5%
MDX *	3,127	2,358	32.6%	3,127	2,358	32.6%
ZDX *	148	172	-14.0%	148	172	-14.0%
RDX *	993	700	41.9%	993	700	41.9%
Selling Days	24	24		24	24
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.