Acure Unveils New Packaging and Launches New Innovative Skincare

FORT LAUDERDALE, Fla., March 19, 2025 /PRNewswire/ -- Acure, a leader in science-backed skincare, is excited to announce a brand refresh that reflects its commitment to proven formulas, high-quality ingredients, and accessible price points. This refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet. To support this mission, Acure has introduced new packaging featuring concern-first icons and straightforward product names, making it easier for consumers to find exactly what they need.

"Our brand refresh represents a renewed dedication to helping our consumers easily identify products that address their specific skincare concerns. The new packaging includes updated iconography that clearly highlights each product's targeted benefits," said Andrea Kundar, Chief Marketing Officer at Acure.

As part of this exciting transformation, Acure is launching two groundbreaking products designed to combat the effects of "zombie cells"—senescent cells that contribute to premature skin aging. The new Zombie Cell Clarifying Mask and Zombie Cell Clarifying Serum are formulated with potent ingredients to rejuvenate the skin and restore its natural radiance.

The Zombie Cell Clarifying Mask is a weekly treatment infused with milk thistle extract and willow bark. This gel-based mask helps eliminate zombie cells, promoting improved luminosity and supporting the skin's moisture barrier. Consumer studies show that 93% of participants experienced smoother skin with improved texture, while 90% noticed increased radiance with consistent use.

Complementing the mask, the Zombie Cell Clarifying Serum provides a daily solution for addressing signs of premature aging. This lightweight serum combines milk thistle and niacinamide at performance levels to reduce inflammation and redness while improving hydration and skin texture. Users have reported significant improvements in skin brightness and overall skin health.

Consumers can explore the new packaging and products on Acure's official website, acure.com and stay updated through the brand's social media channels @acurebeauty on Instagram, Facebook and TikTok.

About Acure
Acure is a mission-driven company dedicated to providing high-quality, effective skincare products that are accessible to all. With a strong focus on sustainability, innovation, and transparency, Acure offers a diverse range of products designed to meet various skin and hair care needs. All Acure products are 100% vegan, cruelty-free, and free from parabens, sulfates, mineral oil, petrolatum, and formaldehyde.

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SOURCE Acure