NEW YORK, April 19, 2016 /PRNewswire/ -- The Ad Council, a non-profit organization and the largest U.S. producer of national public service campaigns, announced that President and CEO Lisa Sherman was honored with the Public Service Award by the Big Brothers Big Sisters of NYC at the 37th Sidewalks of New York Dinner. The annual event supports the Big Brothers Big Sisters of NYC's mission of providing at-risk youth with positive adult role models. Also honored at the event included Cam Newton, quarterback for the Carolina Panthers and 2015 NFL MVP and Charles Phillips, chief executive officer of Infor.
In accepting the award, Sherman said "I am so honored to be recognized along with others whom I truly admire. Like Big Brother Big Sisters, the Ad Council catalyzes the connections between people that create meaningful change. Change, regardless of scale, and built one relationship at a time. That is transformation to which we can all contribute."
Sherman was presented the honor by Big Sister Natalie Hunter and Little Sister Maria Mata. Natalie and Maria were matched in 2014 through the BBBS of NYC Community Impact Program. Through this program Natalie has been able to provide the support and guidance Maria needs to accomplish her goals both personally and academically.
National Big Brothers Big Sisters has partnered with the Ad Council for several public service campaigns. The first initiative was launched in 2002 with a focus on encouraging adults to volunteer to become a Big Brother or Big Sister. As a result, applications to be a mentor increased 75 percent. In 2011, the 'Start Something' campaign was created to invite all adults to support quality mentoring to help children who face adversity beat the odds.
The Ad Council
The Ad Council has a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
SOURCE The Ad Council