ATLANTA, April 24, 2012 /PRNewswire/ -- Adapt IP Ventures, LLC was retained by inventor Mark Ogram and his business partner, Wayne Rod, to market a patent related to delivering video advertising simultaneous with delivering entertainment content. Their patent, U.S. Patent No. 8,150,990 titled "Enhanced advertising using dual streaming video", issued on April 3, 2012 and has a priority date of March 26, 2001.
"The Internet has so much more potential than static signage," stated Mark Ogram. "With this technology, advertising on the Internet takes a giant leap forward with dynamic moving signage that grabs the consumer's attention."
The video advertising patent provides significant benefits to online video content delivery and advertising-related markets. Recent articles published by the Wall Street Journal (April 21, 2012) and Forbes (April 19, 2012) described the growth of the online video market, highlighted below.
- "Ad spending on online video totaled just $2.02 billion [in 2011]" - eMarketer
- "More than 100 million Americans watched online video on an average day last year, a 43% rise from the year before." – comScore
- "Americans watched more than 8.3 billion videos [ads] in March " led by Hulu, Google (YouTube), BrightRoll Video Network, Adap.tv and others - comScore
"We are bringing this patent to market as leaders including Hulu and Google defend market share and launch innovative delivery platforms and business models to meet the needs of both viewers and advertisers," comments Grant Moss, CEO of Adapt IP Ventures. "The market for video content delivery patents has been very active recently and we look forward to assisting Mark and Wayne monetize this patent."
Companies interested in more information about this video advertising patent should contact Adapt IP Ventures.
About Adapt IP Ventures, LLC
Adapt IP Ventures provides patent transaction advisory services designed to assist innovative firms understand and extract value from their patents. Typical engagements consist of Adapt IP Ventures developing and executing custom strategies to sell or license patents. Adapt IP Ventures is based in Atlanta, GA. For more information, please visit www.adaptipventures.com.
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