MOUNTAIN VIEW, Calif., July 29, 2015 /PRNewswire/ -- ADARA, the leader in leveraging global travel data to drive future business performance, announced a strategic partnership with Mediahub, the integrated media arm of Mullen Lowe Group, a creatively-driven global agency network. Through the partnership, ADARA will provide Mediahub with unparalleled access to travel research and actionable insights to help inform campaign strategies and business decisions.
"We've had a longstanding and valuable relationship with Mediahub and are thrilled to further develop this into a strategic partnership," said Julie Keating, vice president of global agency and media development at ADARA. "The partnership is a testament to how we help media partners and their clients effectively reach travelers and deliver high-impact campaigns through creative and innovative use of data and insights."
As an established travel intelligence company, ADARA offers unique value to its partners, including proprietary tools, resources and content development opportunities, as well as original co-branded research. The strategic partnership provides Mediahub and its clients with access to premium global travel data and trends that impact automotive, technology, finance, travel and telecommunications verticals. The insights gleaned from ADARA's data will further differentiate Mediahub in a crowded industry, and drive innovative thinking and creativity for the company and its clients.
"Partnering with ADARA and leveraging their wealth of data and insights will allow us to continue developing award-winning campaigns that drive change for our clients," said Jade Watts, vice president and group digital media director at Mediahub. "We are excited to extend our relationship with ADARA and know we will see great success from the collaboration."
The partnership with Mediahub is part of ADARA's overall agency relationship development and business growth strategy, and will further position both brands as leaders in their respective industries.
ADARA leverages global travel data to drive future business performance. ADARA's Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif. For more information, visit ADARA.com or follow us on Twitter @adaraglobal.